CBS This Morning Losing to Fox And Friends?

Apparently it is not morning in America for CBS. The big network roll out of its revamped morning show, CBS This Morning, is struggling to gain a foothold. It’s so bad that even the Fox News’ morning show, Fox and Friends, is beating the network morning extravaganza. In Chicago, Fox and Friends even beat the debut episode of CBS This Morning despite the fact that Gayle King, a long-time Oprah confidante, was one of the main features of the program.

In fact, CBS This Morning isn’t even beating its own former iteration when it was called The Early Show. The new show is down 10 percent in total viewers and down 13 percent in the key demo of 25-45 year-old viewers. Interestingly, Fox and Friends is beating CBS in four of the top 20 national markets in total viewers (Atlanta, Detroit, Orlando, and Tampa).

Market   Fox And Friends (P2+)   CBS This Morning (P2+)
Atlanta 30,000 17,000
Detroit 19,000 12,000
Tampa 40,000 30,000
Orlando   23,000 19,000

Period Dates   Program   P2+
AA(000)  
% Diff   24-54
AA(000)  
% diff
CBS
This Morning  
Launch
1/9/12
to
1/15/12 
CBS
This Morning  
2718 1115
Same Week
in 2011
1/10/11
to
1/16/11
Early Show 3016 -10% 1287 -13%

(Stats from Nielson)

It should be remembered that Fox News cable channel reaches just over 102 million homes whereas CBS ostensibly gets to 100 percent of the 116 million homes with TVs. Since CBS is one of the “big three” original TV networks, it is interesting that a cable channel has seen such an amazing success rate for its early morning show.

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  • jim_m

    As much as it may pain the leftists and the MSM the fact is that the most of America has seen FOX and decided that it really isn’t that biased in its news presentation.  Sure it is right biased on its opinion shows, but it is openly so.  But most people find its actual news more neutral and more informative than any other station.  That is what the ratings really mean.

    The left might feel that FOX is biased simply because it has the temerity to present a position other than the left, but the rest of the country actually appreciates getting both sides for once.

    • Walter_Cronanty

      This book review of a UCLA Political Science Professor’s book “Left Turn, How Media Bias Distorts the American Mind ” says it nicely:
      “Every mainstream national news outlet in the United States has a liberal bias.”

      “Supposedly conservative news outlets are not far right. For
      instance, the conservative bias of [Fox’s] Special Report is
      significantly less than the liberal bias of CBS Evening News.”

      “Media bias aids Democratic candidates by about 8 to 10 percentage points in a typical election. 

      Perhaps the most useful part of his book is the slant ratings of the
      media. The numbers are based on a conservative-to-liberal 0-100 rating,
      with 50 being centrist:

      New York Times-73.7.CBS Evening News-73.7.NPR Morning Edition-66.3.U.S. News & World Report-65.8.Drudge Report-60.4.ABC Good Morning America-56.1.Washington Times-35.4.http://www.usnews.com/news/blogs/washington-whispers/2011/06/16/book-liberal-media-distorts-news-bias
      Note that the rating of the Drudge Report is caused by his linking largely to MSM articles which are largely liberal.

  • GarandFan

    “Since CBS is one of the “big three” original TV networks, it is
    interesting that a cable channel has seen such an amazing success rate
    for its early morning show.”

    People who value their time, don’t waste it watching crap.  Just ask Ed Shultz.  His ratings are lower than Al Sharpton’s.

  • 914

    Liberals are so boring they cant even stand themselves.

  • herddog505

    Funny, ain’t it, that the network that libs love to hate because it’s so “slanted” and “dishonest” and “biased” does so well.  It’s like Rush and talk radio in general: libs spend a great deal of time and effort denigrating it but they can’t beat it.  It’s one of two things:

    1.  Fox ISN’T as biased as libs like to make out, or;

    2.  The country actually is predominately conservative.

    O’ course, MiniTru has long been conceited about itself.  Look at “the giants” of media: Dan Rather, Matt Lauer, Katie Couric, etc.  Only in the newsrooms and top offices are people like this actually admired; in the rest of the country, they are seen as talking heads who are paid a lot of money for the not very onerous job of putting on nice clothes and a lot of makeup and reading the news or else sitting in a comfortable chair and chatting with this or that celebrity or politician.  The are celebrated when they conduct “gotcha” interviews with conservative politicians (I think that this was John King’s undoing; he tried that with a prepared and combative Newt and got embarrassed), which irritates the fraction of Americans who either are conservative themselves or at least don’t appreciate ambush journalism.

    • Commander_Chico

      There’s a third choice:

      3.  The corporate media uses the airways in behalf of their masters to promulgate simplistic and rabble-rousing messages in order to better divide-and-conquer and exploit the people.

      What kind of people watch these morning programs anyways? You pretty much have to be unemployed to watch them. The only time I ever watched one at length – it was the Today show with Hugh Downs – was when I was home sick from school.  When I’ve seen snippets since then, they seem to be all about “lifestyle” and sensationalism. If what’s-her-name on F&F spread her legs a little, their ratings would go up even more.

      • herddog505

        Dream a little dream!

      • Jwb10001

        Chico you are so predictable why don’t you save key strokes and just number your rants, or try to come up with something new.

      • 914

        You can watch replays anytime on your pc half wit.

      • Poor Chico, He is stuck in the party of demonrats where their women look like Janet Reno, Rosie O’Donnell, Helen Thomas and Oprah. Their women look more masculine than their men.. .. Maybe because they are.

    • Hugh_G

      Or lots of people actually read things like newspapers and know how to think. I’m just saying.