CNBC Ratings Crash, Fox Business Network Surge

June 28, 2012 | Filed under Economics,Media | Posted by

In this volatile market atmosphere, one might think that networks such as CNBC would be seeing all time high numbers as traders and other folks in the financial sector seek up-to-the-minute information. But as the second quarter comes to a close, CNBC is losing ground in the ratings and losing ground to upstart Fox Business Network, at that.

As the second quarter ratings hit it revealed the CNBC garnered its lowest ratings since 2005 in both total viewers as well as the coveted demo of persons aged 25 to 54. Even worse, chief business hour programming from 9:30 AM to 5 PM (ET) also had its worst low since 2005. CNBC also had its lowest rated quarter in the most sought after demo since 1997.

Just as alarming for CNBC is that one of their best anchors, Maria Bartiromo, had the worst rating for her timeslot since 1997.

Quarter Lows for CNBC
M-F 6-9a: Lowest since 4Q’06
M-F 9a-12p: tied for 6th lowest rated A25-54 since 1997
M-F 12-1p: tied for 2nd lowest rated A25-54 since 1997
M-F 1-2p: tied with 3Q’05 for lowest rated A25-54 since 1997
M-F 2-3p: 4th lowest rated P2+ and 3rd lowest rated A25-54 since 1997
M-F 3-5p: 5th lowest rated P2+ and 2nd lowest rated A25-54 since 1997
M-F 5-6p: 5th lowest rated P2+ and lowest rated A25-54 since 1997

Fox Business Network, on the other hand, has seen mounting success in just its fifth year of business.

In Mid June, for instance, FBN’s Lou Dobbs Tonight topped CNBC’s The Kudlow Report in a head-to-head race for total viewers.

Amusingly, Politico recently reported that CNN — also experiencing a two decade low in the ratings — thought that CNBC’s business model was the one they wanted to emulate to improve their own faltering network.

Failure seems to beget failure, doesn’t it?

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Posted by on June 28, 2012.
Filed under Economics, Media.
Warner Todd Huston is a Chicago-based freelance writer, has been writing opinion editorials and social criticism since early 2001 and is featured on many websites such as Andrew Breitbart's BigGovernment.com and BigJournalism.com, RightWingNews.com, CanadaFreePress.com, RightPundits.com, StoptheACLU.com, Human Events Magazine, among many, many others. Additionally, he has been a frequent guest on talk-radio programs to discuss his opinion editorials and current events.He has also written for several history magazines and appears in the new book "Americans on Politics, Policy and Pop Culture" which can be purchased on amazon.com. He is also the owner and operator of PubliusForum.com. Feel free to contact him with any comments or questions, EMAIL Warner Todd Huston: igcolonel .at. hotmail.com"The only end of writing is to enable the reader better to enjoy life, or better to endure it." --Samuel Johnson

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  • Commander_Chico

    Is the point that Fox is the team Warner supports no matter what, and CNBC is the other team, rather than what ideas the networks are broadcasting?

    Obviously Warner has never watched Larry Kudlow.

    Dumb.

    • herddog505

      Or could it be that CNBC is the team YOU support “no matter what”, and FBN is “the other team”, rather than what “ideas” the networks are broadcasting?

      1. What “ideas” does a business network broadcast? Seems like it should be pretty straightforward: the markets did this today, such-and-such company reported this-or-that earnings or losses, etc. How is CNBC screwing that up?

      2. Whatever those “ideas” are, it seems that WTH isn’t alone: not too many people seem to like the ones being pumped out by CNBC.

      • Commander_Chico

        See my reply to Warner below, but I don’t think you watch CNBC either.

      • Commander_Chico

        See my reply to Warner below, but I don’t think you watch CNBC either.

        • herddog505

          No, I don’t. (Seems I’m not alone in that)

          I also don’t want FBN. Business, outside a general “the stock market is up or down today” doesn’t interest me very much.

          So, what’s your point?

          • Commander_Chico

            Warner is bleating “Fox good, CNBC bad” with no regard to the actual content in those networks, with a graphic about the “too liberal” press.

            But with Larry Kudlow, Rick Santelli and the rest, how could one argue that CNBC is “liberal?”

            I guess like you, he was ignorant of what those networks actually broadcast.

            Dumb.

          • herddog505

            Um…. I really don’t think you’ve got a point.

            Based on the text of what WTH wrote, it’s straightforward: CNBC is doing poorly, FBN is doing well. Now, it may well be that WTH has a bone to pick with CNBC; I wouldn’t know. However, it’s pretty friggin’ obvious that you have a bone to pick with FBN. If you like CNBC, more power to you. There have been programs that I’ve enjoyed in my life that were cancelled due to low ratings; “Why don’t other people like this program???” But figures don’t lie: CNBC isn’t doing well. WHY this should be so is a matter for debate (which, hopefully, they are having internally).

            B*tching at WTH about it seems pointless to me.

          • Commander_Chico

            Well, the implication from the graphic and the text is that CNBC isn’t doing well because it’s “liberal,” which it is not.

            Warner just doesn’t know what he’s writing about.

          • SCSIwuzzy

            Can’t it just be that they suck?

          • herddog505

            So it would seem.

            Again, it seems to me that a business show / network is a pretty straightforward affair; what could CNBC be doing to cause such a slump in their ratings? IS it “partisanship”? Or are they just reporting financial news so badly that people are tuning them out as worthless? I really have no idea.

          • Commander_Chico

            The problem with CNBC is that it is relentlessly bullish. Look at Jim Cramer’s bad calls – “buy Bear Stearns!!” – over the last years. The other networks also do the same thing, but maybe not as much.

            Why are they like this? Because brokerage houses are their advertisers. If investors bought real estate or gold, or sat on CDs, there’s less trading and less money for Schwab, TDAmeritrade, Etrade etc.

            If Warner knew anything, he would know that.

    • warnertoddhuston

      Just once it would be nice if Cummando_Cheapo spoke with just a tiny bit of knowledge about me. Fact is, I think Kudlow is great. He also does a radio show which I very much like. But, like all half-wit, leftists Cheapo rambles off with your uninformed bullcrap, making your typical false assumptions without the tiniest bit of knowledge behind his lies.

      • Commander_Chico

        Well, you were the one crowing about Dobbs’s higher ratings over Kudlow. You’ve got a graph with a poll saying people think the press is “too liberal.” You said CNBC (and Kudlow, and Rick Santelli) was a “failure.”

        But, doh! Dobbs is a populist protectionist, Kudlow a free-market, free-trader. Who do you agree with?

        Now, as usual, you’re running away from your own BS. Do you read what you write, or is it posted in a drunken stream-of-consciousness?

        Try taking a writing class: how to establish a clear theme, how to support it with facts, how to conclude it. Then get your facts straight before you type.

        All I know about you is what you write, and that you have a BMI of about 32, from your pictures. But how did you know my women call me “The Cummando?”

        • warnertoddhuston

          You are too stupid to read, apparently. There is no OPINION in that report. Just stating of facts. I sided with no one. I reported the ratings. Idiot.

  • jim_m

    CNN reporters are angry that their network bungled the SCOTUS ruling today. And people wonder why the public turns in droves to FOX? It’s because FOX happens to get the news correct the first time!

    • Guest

      “And people wonder why the public turns in droves to FOX? It’s because FOX happens to get the news correct the first time!”

      Fox bungled it too. LoL

      Reality has a left-leaning bias again.

      CNN and Fox Misreport Health Care Verdict

      By
      Aisha Harris

      Fox News this morning briefly reported that the Supreme Court had
      found the Affordable Care Act’s individual mandate unconstitutional:

      Here’s the link. Go ahead and click on it so you can join the rest of us laughing at jim’s BS. There a screen grab of the Fox News announcement that the SCOTUS decision struck down ACA.

      http://www.slate.com/blogs/browbeat/2012/06/28/aca_mandate_struck_down_cnn_and_fox_misreport_the_historic_decision_.html

      (side note: Is jim_m ever right on ANY subject?)

      • jim_m

        Is jim_m ever right on ANY subject?

        You’re a dumbass.

        It looks like I am right on some things.

        • Guest

          Yeah, you’re a good little troll. You post lies and repeat them often.

          What a good boy!

          • jim_m

            Yep. I repeated that lie from Justice Roberts that the mandate is constitutional because it is a tax. Perhaps you should take up your insecurities with the Chief Justice.

      • 914

        In other news:

        The U.S. Attorney general is in contempt of Congress!

        Can Allinsky be far behind?!

      • 914

        In other news: Attorney General Eric taxwitHolder was found to be in contempt of Congress!!

        Can Obumble be far behind?!?

  • Guest

    The SCOTUS has delivered two deadly blows to the Romney campaign with their rulings on the AZ Immigration law and the ACA. Two stinging, devastating blows to the right wing agenda of racism and denying the poor and infirm health care benefits.

    Then he throws out this rabbit to give the sycophants something to gloat over.

    • jim_m

      Yep. The conservatives are just throwing in the towel. The GOP raised over $1Million today and the base is re-energized. 0bama has been shown a liar about raising taxes and Healthcare is now in a position that it cannot be filibustered because it is a budget item due to the tax status of the mandate law and a simply majority can overrule it.

      Don’t forget that accessory to murder Holder was held in contempt by a bipartisan majority today.

      On balance it wasn’t that bad of a day even if we still have work to do with 0bamacare. I think what pisses Grumpy off is that conservatives aren’t weeping in the streets.

      • 914

        Yeah, if it were his side that lost you can be sure him and his ilk would be rioting and poopsquatting all over the place..

      • http://wizbangblog.com/author/rodney-graves/ Rodney G. Graves

        Now $3,200,000 and climbing.

        • 914

          lol I don’t know how Barry overcomes the 66% 33% ratio? There ain’t that many dead votes out there.

      • http://wizbangblog.com/author/rodney-graves/ Rodney G. Graves

        Finished the day at $4,300,000 from 43,000 distinct donors.

    • LiberalNitemare

      I fail to see how the supreme courts ruling hurts Romney’s campaign.
      It does however force Obama to actually talk about it in public again.

      • Guest

        Because Romney’s claim that OBamacare is unconstituional was just shown to be partisan bullshit.

        Apparently your concern that the Executive Branch be honest only applies to Obama and Holder and not to Romney.

        BTW – Pop Quiz. One of these things is not like the other two….

        • 914

          Romney isn’t in the executive branch yet half wit. So of course it doesn’t apply to him until January 2013.

          Obumble making laws is not super constitutional. It will be overturned come 2013.

        • LiberalNitemare

          Pop Quiz. One of these things is not like the other two….
          A. Grumpy
          B. Banana
          C. Liberace

          *Trick question! They are all fruits!

          • Guest

            Hey there you go — them poor coloreds got health care today so its time to go back to bashing gays to work off the anger.

            Your not a liberal nightmare – we’ve seen your type and have learned to laugh it off.

          • http://wizbangblog.com/author/rodney-graves/ Rodney G. Graves

            Actually, “A” is more like simian processed fruit.

          • jim_m

            Not true. Grumpy is a nut.

          • http://wizbangblog.com/author/rodney-graves/ Rodney G. Graves

            More like the whole bowl of simian processed granola.

        • http://wizbangblog.com/author/rodney-graves/ Rodney G. Graves

          No racist like a grumpy old racist homophobe.

        • http://wizbangblog.com/author/rodney-graves/ Rodney G. Graves

          No racist like a grumpy old racist homophobe.

    • LiberalNitemare

      That reminds me – its a tax.

      • Guest

        Which reminds me that there are more than one idiots with opinions that aren’t fact-based in the least.

        • LiberalNitemare

          Didn’t the supreme court just rule that the individual mandate is a tax?

          Didn’t you just reference that same decision as the basis of your claim that Romney is a partisan bullshitter?

          • herddog505

            Why, yes! I believe that they did.

            The libs have their work cut out for them: “How do we convince people that it’s NOT a tax when the SCOTUS said explicitly that it is?”

          • http://wizbangblog.com/author/rodney-graves/ Rodney G. Graves

            Their base will never notice… The moderates and independents are a different kettle of fish.

          • http://wizbangblog.com/author/rodney-graves/ Rodney G. Graves

            Their base will never notice… The moderates and independents are a different kettle of fish.

  • GarandFan

    And all this time I thought they were all following MSNBC.