It’s an ad the superbowl won’t run!

The NFL has denied a Superbowl ad for a company called Daniel Defense. Daniel Defense manufactures sporting rifles and they also have a brick and mortar store where they sell other sporting goods. Here’s the NFL policy that was used to ban the ad.

5. Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.”

In addition to their brick and mortar store, the ad does not mention firearms. It does have the Daniel Defense logo which features a blacked out AR15 type sporting rifle and they offered to replace that with an American flag. The NFL said “NO”.

Now I’m not going to defend the NFL. However, given that a one minute ad last year cost about $4 million I have some serious doubts that Daniel Defense really even wanted their ad approved. This way, they get lots of air time on it and it costs them nothing. And for the record, I’ll put the video up at The Curmudgeon and leave it up for one of their rifles. I’ll even let them pick it out.

The Curmudgeon is an old softie.


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  • Lawrence Westlake

    Great strategy by that company, assuming of course they didn’t just luck into this. The very best advertising is free advertising and as a fallback it wouldn’t have sucked to have been on the Super Bowl broadcast. Win-win. That aside, the NFL in a lot of ways is a microcosm of the nation. Once unabashedly great. Now however watered down by loopy PC thinking. They happily ran that Detroit ad a couple of years ago (a de facto reelection infomercial for Obama), literally as the Motor City was heading towards bankruptcy. They settled with huge dollars that shakedown class action concussion lawsuit. That Richie Incognito nonsense non-story somehow attained high dudgeon mode treatment. Whether or not female reporters are allowed in locker rooms is a matter of national concern. All part and parcel of the big decline into Idiocracy.

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