Financial network CNBC was forced to apologize on December 16 for picking bumper music that blared out the N-word as a show hosted by Kelly Evans went to commercial.
The song, Fizzo Got Flow by the now disbanded rap group B2K, has lyrics that are neither safe for work, nor safe for a supposed news network! The song is filled with “niggas,” and “hoes,” and all manner of off color phrases and those wonderful phrases were right there on CNBC for everyone to, uh, enjoy.
Not long after the commercial break, host Evans was effusive with apologies for playing the song “and for any offense that it may have caused.”
One wonders when CNBC is going to launch its “Bling” show?
But maybe CNBC needs to spice things up? After all, its 2013 ratings have been dismal.
According to StreetInsider/com CNBC experienced ratings at a 20-year low.
Early data from Nielsen Media Research showed that in the key 25-54 advertising demo for total day ratings, CNBC only averaged 39,000 viewers. This is the lowest since 1993. It is not just the key demo that is lagging, though. For total viewers, CNBC had only 129,000 viewers in P2+ for total day ratings. This is the lowest since 1994.
Ouch. That is horrible.
And StreetInsideer thinks 2014 will be worse for CNBC since the network’s one star, Maria Bartiromo, left for Fox Business Network in November.