Fox Business Network Re-Signs Stuart Varney, Continues to Grow

I have been watching the growth of Fox Business Network (FBN) with fascination and the fact that it just re-signed a one-time CNBC on-air talent shows that FBN is the place to be for business broadcasting.

FBN just announced that Stuart Varney, anchor of Varney & Co., was signed to a multi-year deal this month showing that the veteran broadcaster is bullish on FBN.

In making the announcement, FBN chief Roger Ailes said, “Stuart’s astute business sense and respect within the financial community make him a premier anchor and an essential part of our team. We look forward to his continued success with FOX Business.”

Varney has been with FBN since 2007, but he was previously with CNBC and CNN having anchored business related shows on those two rival networks.

It seems that Varney made the right choice, too, as the six-year-old FBN continues to grow its presence in the business broadcasting sector.

The other business networks are having ratings troubles, to be sure. According to The Wall Street Journal, Bloomberg, for instance, hasn’t turned a profit or been able to garner more than 10% of the cable business news audience despite being on the air for two decades and is reconsidering its options of late. By some estimates, Bloomberg has lost over $100 million in the last few years.

FBN’s biggest rival, CNBC, is still the largest business network but has been steadily slipping while FBN has been growing. Worse for CNBC, its 2013 ratings saw a 20-year low.

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Posted by on January 22, 2014.
Filed under Economics, Media.
Warner Todd Huston is a Chicago-based freelance writer, has been writing opinion editorials and social criticism since early 2001 and is featured on many websites such as Andrew Breitbart's BigGovernment.com and BigJournalism.com, RightWingNews.com, CanadaFreePress.com, RightPundits.com, StoptheACLU.com, Human Events Magazine, among many, many others. Additionally, he has been a frequent guest on talk-radio programs to discuss his opinion editorials and current events. He has also written for several history magazines and appears in the new book "Americans on Politics, Policy and Pop Culture" which can be purchased on amazon.com. He is also the owner and operator of PubliusForum.com. Feel free to contact him with any comments or questions, EMAIL Warner Todd Huston: igcolonel .at. hotmail.com "The only end of writing is to enable the reader better to enjoy life, or better to endure it." --Samuel Johnson

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  • Lawrence Westlake

    None of these business channels have audiences of which to speak, but it makes sense and pretty much goes without saying that at least Fox is growing theirs, whereas the others are circling the drain.

  • LiberalNightmare

    I like Varney, much better than that other English transplant.

    • http://www.rustedsky.net JLawson

      Morgan’s got one act – the perpetually offended Englishman. He makes pretty good money off it, but it wears pretty damn thin after a while.

  • Paul Hooson

    Stuart Varney is the man! I’m definitely a fan!

    • http://wizbangblog.com/author/rodney-graves/ Rodney G. Graves

      That’s the first bad thing I’ve heard about Mr. Varney…