The other day I mentioned how interesting it was to see Fox Business Network continue to grow and make inroads into the ratings of the once wholly dominant CNBC. Coincidentally, FBN just announced that it has stolen away one of CNBC’s biggest names. FBN has announced that it has signed Maria Bartiromo to a multi-year contract.
According to the press release, FBN chief Roger Ailes proudly said, “I tapped Maria to report live from the floor of the New York Stock Exchange while at CNBC, and I am delighted to have her join me once again alongside our star lineup at FOX Business”
Bartiromo had been with CNBC since 1993 and in 1995 became the first business journalist to report from the floor of the New York Stock Exchange. Before her long stint at CNBC, Bartiromo worked for CNN’s business news.
The anchor will start her stint at FBN on February 1 and will serve as the network’s Global Markets Editor. She will anchor a daily market hours program and a Sunday business show.
This is a pretty big “get” for Fox, though. For years Bartiromo was one of CNBC’s biggest stars and has a long list of awards, plaudits, and points of recognition for her work in the world of business journalism. She also has written several books not to mention her work as a columnist for such news outlets as USA Today. Bartiromo was even an adjunct professor at NYU Stern School of Business from 2010 to 2012.
In just seven short years, Fox Business Network has gone from its debut to pulling in 25 percent of the business audience and has been beating CNBC in the ratings time and again.