Where many other cable concerns are contracting, Fox Business Network (FBN) continues to evolve and grow adding viewers and gaining on its older, more established competition and now FBN adds Risk & Reward With Dierdre Bolton, a new show which debuts March 31 at noon Central Time.
“We’re excited to add Risk and Reward with Deirdre Bolton to our lineup. Alternative investing is an immensely untapped field and Deirdre’s expertise in this area will help broaden our market hours coverage,” Executive Vice President of the network, said in an announcement.
Bolton will feature a variety of experts each afternoon to explore alternative asset strategy capitalizing on the most up-to-date movements in real estate, hedge funds and venture capital. And along with reporting on the normal ups and downs in the markets, Bolton will focus on non-traditional ways to grow your portfolio beyond stocks and bonds.
“I’m thrilled to join the FOX Business Network and create a new home for alternative asset strategy and education,” Bolton said. “We hope to make Risk and Reward a one-of-a-kind program that will help viewers navigate the vast world of investment choices, find more ways to make money and better ways to keep it.”
Bolton is a veteran broadcaster and business reporter having spent 15 years at Bloomberg before joining FBN.
Recently FBN star Stuart Varney announced that he was re-signing with the network and will continue to serve his FBN audience.
FBN’s growth has been on an upward angle since its launch in 2007 even as the other business networks are having ratings troubles. According to The Wall Street Journal, Bloomberg, for one, hasn’t turned a profit or been able to garner more than 10% of the cable business news audience despite being on the air for two decades. By some estimates, Bloomberg has lost over $100 million in the last few years.
As to FBN’s biggest rival, CNBC, even as it is still the largest business network it has been steadily slipping while FBN has been growing and last year CNBC’s ratings saw a 20-year low.