Many have pondered how one receives the blogging equivalent of "manna from heaven"; the Instalanche. For the most part the answers are available to you just need to know where to look and the right questions to ask. I've attempted to gather the collective wisdom of those who track the mystical inner workings of InstaPundit. Use this knowledge wisely and for the good of humanity and may you one day know the glory of the Instalanche.
So You Want A Instalanche?
Many a fine blogger has managed to thrive without a link from InstaPundit. This is something to keep in mind. Keep your expectations low and you can't be disappointed, but you can be pleasantly surprised.
But I Really Want A Instalanche?
OK, you asked for it. Here is the state of the collective wisdom.
- Don't bother sending an announcement that your blog exists - The exception to this rule would be if you are already famous in some other field and are new to blogging, like Greg Esterbrook, Ann Coulter, Bill Maher, etc. or you are an already established blogger who is moving.
- Read InstaPundit for a while before submitting anything - I've seen plenty of self pity about how various sites have yet to be noticed when their content by and large does not cover topics frequently addressed at InstaPundit or that are in the news.
- Be short and to the point - Length does not necessarily equal quality.
- Submit judiciously - Resist the urge to send daily updates on your blog progress.
- Hit a home run your first time up to the plate - Think before sending your first link (more on the mechanics of this later). Contrary to what you may have been lead to believe InstaPundit actually links to more new bloggers than any of the other major sites. If you are going to the trouble of highlighting one of your posts make sure it is well written and would be of interest to Glenn and his readers.
- Don't get discouraged - The "hit it out of the park the first time" approach seems to work pretty well based on my extremely limited research, but it's not the only way. If you've been haphazardly firing off links consider taking a more serious and methodical approach. Don't increase the frequency of your submissions. Make your second (or whatever number you are up to) submission even better than the first. Establish a reputation for quality right out of the gate.
- Consider the possibility that you will be "found" - If you participate in well read link listings or get mentions occasionally on sites that get linked fairly regularly at InstaPundit consider using the "minor league" approach. The idea is that you concentrate on getting linked on sites that are regular stops for Glenn and get noticed by him in his blog surfing. This strategy works very well as many surprised recipients of Instalanches can attest.
- Don't take it personally if you don't get a reply or a link - Imagine the volume of mail that Glenn receives. If something grabs his attention he will probably link it, otherwise it's on the next message.
What Is An Instalanche Worthy Topic?
Some things you will have to figure out for yourself.
The Mechanics Of Submission
E-mail is the only option available for directly submitting a post for consideration at InstaPundit. I've gathered a compendium of ideas on the etiquette of how best to contact the top bloggers via e-mail. Everyone has different preferences, but the format detailed below is the closest to a universally acceptable e-mail format I could come up with.
- Send your message in Plain Text
- Send the post title
- Send the permalink - If you do not know what a permalink is - find out. BlogSpot users do an Archive rebuild and test the permalink yourself prior to submitting it to anyone.
- Sign the message - Include your blogging name in a signature line - Don't expect the world to know you blog under a pseudonym if you don't sign messages that way.
- Include the text of the post below your signature - Some big time bloggers prefer this, others do not.
Here's an example of how you could send a notice about this post:
I've got an article on how to get linked at InstaPundit that you may be interested in.
Title: How To Get An Instalanche
Permalink: http://wizbangblog.com/archives/000787.php________________
Kevin Aylward
WizbangExcerpt:
Many have pondered how one receives the blogging equivalent of "manna from heaven"; the Instalanche. For the most part the answers are available to you just need to know where to look and the right questions to ask [...]
Notice that the post excerpt is nicely set off from the short message. This allows those who want to read the post via e-mail to do so, and those who value short messages (with permalinks only) to not have to wade through the full text of the post.
Is That The Only Way To Get An Instalanche?
No. I'm just presenting you with an approach gleaned from many sources.
Aren't There Any Shortcuts?
Here are some of the less serious tips:
- Get a cool last name like Kaus, Postrel, Drezner, or Chafetz
- Bash Frank J. - Sounds easy, but everyone's doing it so you may have a lot of competition here.
- The riskier strategy is to bash Glenn, but the market is pretty crowded there as well.
- Talk about nanotechnology or any of the things mentioned here.
- Did I mention that is doesn't hurt to have a cool last name like Volokh, Doctorow, Yourish, or Lessig?
- But my last name is Smith, what should I do? - Get a nickname.
Update: Don't forget to say thanks if you get a link via an e-mail.
Update 2:: This applies to getting noticed by any of the "big time bloggers" as Glenn notes. He also comments on the stickiness of the Instalanche traffic, as others in the trackbacks here have done. Kathy's comment is especially noteworthy in regards to the "on topic" concept at InstaPundit, which Glenn addresses as well.



Comments (31)
How the heck do you submit ... (Below threshold)1. Posted by SageOne | September 17, 2003 12:37 PM | Score: 0 (0 votes cast)
How the heck do you submit something? Other than posting something on your own site and asking for the almighty himself to find your post?
1. Posted by SageOne | September 17, 2003 12:37 PM |
Score: 0 (0 votes cast)
Posted on September 17, 2003 12:37
2. Posted by SageOne | September 17, 2003 12:42 PM | Score: 0 (0 votes cast)
Duh...found the email on his site.
2. Posted by SageOne | September 17, 2003 12:42 PM |
Score: 0 (0 votes cast)
Posted on September 17, 2003 12:42
3. Posted by Kathy K | September 17, 2003 1:20 PM | Score: 0 (0 votes cast)
If you have the timing luck to have done something that goes off in a slightly different direction or provides extra detail on a subject he's just blogged, sending him a mail on it will often get you a link.
3. Posted by Kathy K | September 17, 2003 1:20 PM |
Score: 0 (0 votes cast)
Posted on September 17, 2003 13:20
4. Posted by Ith | September 17, 2003 1:37 PM | Score: 0 (0 votes cast)
I've never had the nerve to submit a link to anyone, let alone Instapundit. My shy wallflower personality infects even my internet persona! :)
But such is life....
4. Posted by Ith | September 17, 2003 1:37 PM |
Score: 0 (0 votes cast)
Posted on September 17, 2003 13:37
5. Posted by Jay Solo | September 17, 2003 3:00 PM | Score: 0 (0 votes cast)
See Ith, I have told you not to be so shy about it.
5. Posted by Jay Solo | September 17, 2003 3:00 PM |
Score: 0 (0 votes cast)
Posted on September 17, 2003 15:00
6. Posted by Ith | September 17, 2003 4:22 PM | Score: 0 (0 votes cast)
Jay, that's like telling the rain not to fall down :)
6. Posted by Ith | September 17, 2003 4:22 PM |
Score: 0 (0 votes cast)
Posted on September 17, 2003 16:22
7. Posted by TheYeti | September 17, 2003 4:31 PM | Score: 0 (0 votes cast)
If you truly are a high priest of the Axis of Naughty, I demand you send down Instalanches rto all your loyal followers.
Perhaps you are a fraud? This post has not been Instalanched, not even once! What type of weak magic are you trying to peddle here, Kevin?
7. Posted by TheYeti | September 17, 2003 4:31 PM |
Score: 0 (0 votes cast)
Posted on September 17, 2003 16:31
8. Posted by Jay Solo | September 17, 2003 6:30 PM | Score: 0 (0 votes cast)
Heh.
Indeed.
8. Posted by Jay Solo | September 17, 2003 6:30 PM |
Score: 0 (0 votes cast)
Posted on September 17, 2003 18:30
9. Posted by Geoffrey | September 17, 2003 6:45 PM | Score: 0 (0 votes cast)
Uh oh. I don't read Instapundit. Does that make me a bad blogger?
9. Posted by Geoffrey | September 17, 2003 6:45 PM |
Score: 0 (0 votes cast)
Posted on September 17, 2003 18:45
10. Posted by Ted | September 17, 2003 6:49 PM | Score: 0 (0 votes cast)
Folks, he's giving good advice. I was blogging for less than a month when Glenn linked to one of my Frank J insults. From 50 a day to over 600, and it keeps up for awhile too.
Plain ol' unexpected and unlooked for luck.
10. Posted by Ted | September 17, 2003 6:49 PM |
Score: 0 (0 votes cast)
Posted on September 17, 2003 18:49
11. Posted by Michael | September 17, 2003 8:08 PM | Score: 0 (0 votes cast)
Beware bandwidth limitations when you get linked by a high traffic blog. I had something of a photo essay (on my now defunct blog) that was linked to by Atrios one day. The hits blew past my 100Mb per day limit in no time. If all you deal in is text then you probably have no worries but if you have lots of graphics and/or photos then consider yourself forewarned.
11. Posted by Michael | September 17, 2003 8:08 PM |
Score: 0 (0 votes cast)
Posted on September 17, 2003 20:08
12. Posted by Punctilious | September 17, 2003 8:21 PM | Score: 0 (0 votes cast)
But Jay, Hehs and Indeeds are few and far between on Mr Pundit's site these days. Hmm. Interesting.
12. Posted by Punctilious | September 17, 2003 8:21 PM |
Score: 0 (0 votes cast)
Posted on September 17, 2003 20:21
13. Posted by The Agnostic | September 18, 2003 8:52 AM | Score: 0 (0 votes cast)
Congrads on the an Instalanche. Without it the advice seemed so...
13. Posted by The Agnostic | September 18, 2003 8:52 AM |
Score: 0 (0 votes cast)
Posted on September 18, 2003 08:52
14. Posted by Starhawk | September 18, 2003 8:52 AM | Score: 0 (0 votes cast)
Yeti,
Glenn posted to this today, I guess Kevin know what he is talking about.
Kevin,
Sorry about the extra trackbacks. I didn't think they were working.
14. Posted by Starhawk | September 18, 2003 8:52 AM |
Score: 0 (0 votes cast)
Posted on September 18, 2003 08:52
15. Posted by Andrew | September 18, 2003 8:59 AM | Score: 0 (0 votes cast)
I've gotten a few Instalanches in my day -- I even got a flood (3,000+/day) from The Corner, once, but those users really aren't very sticky.
Recently, with the new job, I finally got around to sending Glenn a few bucks -- something I'd been meaning to do for a while -- and a day or so later, I sent along a link I thought he might be interested in and I figured since I'd just sent him some scratch, it might help... but no joy. So bribery (at least in two-digit amounts) doesn't seem to help.
15. Posted by Andrew | September 18, 2003 8:59 AM |
Score: 0 (0 votes cast)
Posted on September 18, 2003 08:59
16. Posted by Shelli | September 18, 2003 9:20 AM | Score: 0 (0 votes cast)
I didn't know that was the place to be noticed. Or that I was suppose to try to be noticed by him. I think, I am alright being virtual unknown.
16. Posted by Shelli | September 18, 2003 9:20 AM |
Score: 0 (0 votes cast)
Posted on September 18, 2003 09:20
17. Posted by Brian J. Dunn | September 18, 2003 9:36 AM | Score: 0 (0 votes cast)
And never fail to mention your blog when you write to a "name" with a comment. I've already failed miserably after Lileks wrote me back once, Sullivan quoted me on his site, and the Weekly Standard site printed a couple letters. Each time I failed to note where I wrote.
Also, Carnival of the Vanities will work, too, as I received a three-day surge after rightweare.com hosted the event. Some stickiness seems apparent but it is too soon to tell.
But mostly, write for yourself. Been blogging on foreign affairs (mostly) for 14 months and the (I'm estimating here) average of maybe 200 hits per month are a bonus to the ability to just comment freely.
One warning, blogging has totally messed up my time for writing for dead trees and that has to stop! Or at least moderate a bit. I may need an intervention.
Did I mention that I write The Dignified Rant at www.geocities.com/brianjamesdunn/TDRhome.html ?
17. Posted by Brian J. Dunn | September 18, 2003 9:36 AM |
Score: 0 (0 votes cast)
Posted on September 18, 2003 09:36
18. Posted by mitch | September 18, 2003 10:28 AM | Score: 0 (0 votes cast)
Everything Kevin said is dead-on - and Kathy K's advice (be germane to something Glenn's just posted) may be the most important one of all.
I've had 14 Instalanches on my site - most of them from noticing Glenn was posting on something I was also writing about, and emailing and telling him I had a slightly different take on it. (Gratifyingly, I've also had three completely unprompted ones, which is pretty rewarding).
By the way - while Instalanches aren't in and of themselves sticky, every one gets you linked, and blogrolled, everywhere else. I built my traffic from 30 visitors a day last year to about ten times that now, most of it from links I've gotten from other sites that first noticed me via either Glenn or Lileks.
Patience!
18. Posted by mitch | September 18, 2003 10:28 AM |
Score: 0 (0 votes cast)
Posted on September 18, 2003 10:28
19. Posted by Analog Mouse | September 18, 2003 10:31 AM | Score: 0 (0 votes cast)
It helps to be timely. I got my Instalanche when I read something Glenn had posted just 20 minutes prior, and I sent him a message to a blog entry I had written on the same subject the previous month. You can see the results at http://www.analogmouse.com/blog/archives/000203.html
19. Posted by Analog Mouse | September 18, 2003 10:31 AM |
Score: 0 (0 votes cast)
Posted on September 18, 2003 10:31
20. Posted by Justene | September 18, 2003 11:03 AM | Score: 0 (0 votes cast)
A drop in his tip bucket doesn't guarantee you a link and may not even help but geez, he does so much for the blogosphere, drop something anyway. Now only do I like that he links to me but I appreciate all the sites I learn about because he's linked to them.
20. Posted by Justene | September 18, 2003 11:03 AM |
Score: 0 (0 votes cast)
Posted on September 18, 2003 11:03
21. Posted by TheYeti | September 18, 2003 11:07 AM | Score: 0 (0 votes cast)
Kevin - Impressive. But that was an easy task for the lackey of the Puppy Blender.
For your next task, I demand you seen three nubile maidens to my apartment. Have them bring good wine and cheese.
21. Posted by TheYeti | September 18, 2003 11:07 AM |
Score: 0 (0 votes cast)
Posted on September 18, 2003 11:07
22. Posted by Kathy K | September 18, 2003 11:44 AM | Score: 0 (0 votes cast)
And send their boyfriends to mine ;)
22. Posted by Kathy K | September 18, 2003 11:44 AM |
Score: 0 (0 votes cast)
Posted on September 18, 2003 11:44
23. Posted by Greg | September 18, 2003 12:06 PM | Score: 0 (0 votes cast)
Thanks for the advice.
As for me, I'm happy in my anonymity (assuming I have any-- I never bother to check my traffic).
I blog for catharsis-- largely because I write better than I speak, and as a consequence I lose a lot of arguments that I wouldn't lose if I had the time to compose an essay about a given topic.
Oh puke! I'm sounding like one of those NEA artists that balks at doing anything that people will actually like to see. ("I do not paint for them! I paint for me! If the inbred troglodytes of this town cannot appreciate my art, then I what good are they?")
Oh well, at least I'm not asking for federal funding. (National Endowment for the Blogs?)
Now if you'll pardon me, I must go practice my affectations for tommorrow's opening. (pop)
23. Posted by Greg | September 18, 2003 12:06 PM |
Score: 0 (0 votes cast)
Posted on September 18, 2003 12:06
24. Posted by bill hobbs | September 18, 2003 12:38 PM | Score: 0 (0 votes cast)
Can't get an Instalanche? Okay, here's what you do. Link to my blog in your blogroll. Link to new posts on my blog every day. Send your traffic to my blog. And after my traffic builds to something approaching Instapundian levels, I'll start linking to your blog. It's a fair trade. ;=)
Buwaahhaaaahahahaaa!
24. Posted by bill hobbs | September 18, 2003 12:38 PM |
Score: 0 (0 votes cast)
Posted on September 18, 2003 12:38
25. Posted by Zack Lynch | September 18, 2003 2:29 PM | Score: 0 (0 votes cast)
Just write great content everyday and link to relevant information. Humans have an amazing ability to weed the information garden out there to allow those productive plants to shine.
AND choose a niche and go deep!
www.neurosociety.net
25. Posted by Zack Lynch | September 18, 2003 2:29 PM |
Score: 0 (0 votes cast)
Posted on September 18, 2003 14:29
26. Posted by Frank J. | September 18, 2003 2:57 PM | Score: 0 (0 votes cast)
Bah! Instalanches are rewards from the devil. You can build up your traffic with no help from the blender of puppies.
26. Posted by Frank J. | September 18, 2003 2:57 PM |
Score: 0 (0 votes cast)
Posted on September 18, 2003 14:57
27. Posted by Kevin Holtsberry | September 18, 2003 3:26 PM | Score: 0 (0 votes cast)
I have been linked by Glenn, Kaus, Hit and Run, Virginia, NRO, etc. Sometime with massive effect sometimes less. I say this not to brag but to explain my perspective and expereience. If you want lots of traffic you will have to have either prior name recognition/area of expertise or you will have to do the following: regular posting, topics directly related to hot topics or topics the big blogs care about, and intelligent and/or novel things to say. If you don't have the first thing, the second list will require hard work and dedication. If you slack off or take time off the hits tend to go away. My expereince is that without volume the stickieness is minimal. I went from my lowest monthly total to my highest monthly total back to my lowest in the course of three months. In the political blogosphere if you stop talking about the subject de jure (the war, dem primary, civil liberties, etc.) the hits will fade. Just like a journalist, if you really want to get the major hits you will have to write what people want to read. If you want to write for your self forget about the hits (if you can).
27. Posted by Kevin Holtsberry | September 18, 2003 3:26 PM |
Score: 0 (0 votes cast)
Posted on September 18, 2003 15:26
28. Posted by Hesiod | September 18, 2003 6:35 PM | Score: 0 (0 votes cast)
I have a suggestion:
Pretend you're a soldier just resturned from Iraq who is sick and tired of the "negative war coverage" the biased media are giving us.
Call yourself "Sgt. Rock," or "Captain America."
You can insert which ever media whipping boy Glenn is exercised about at the monent [The BBC or CNN usually works. Not so much the New York Times now that Raines has left].
Then write a heart-warming post about all the soccer games you organized for local Iraqi children, etc.
If you thrown in something about how people are free to complain about electricity and water problems...when they'd have been imprisoned, or worse, for saying such things under saddam. All the better.
Basically, if you write a dead-on post that confirms his worldview, you are much more likely to get linked.
Good luck folks!
28. Posted by Hesiod | September 18, 2003 6:35 PM |
Score: 0 (0 votes cast)
Posted on September 18, 2003 18:35
29. Posted by Steve Ramsey | September 18, 2003 8:27 PM | Score: 0 (0 votes cast)
You mean I need more than the 40 hits a day I get now?
Glenn Reynolds posted an e-mail I wrote him, does that count?
29. Posted by Steve Ramsey | September 18, 2003 8:27 PM |
Score: 0 (0 votes cast)
Posted on September 18, 2003 20:27
30. Posted by Adam Morris | September 19, 2003 12:30 AM | Score: 0 (0 votes cast)
After reading this post I sent Glenn an email asking for an instalanche of the China blog mother list available at one of our major blogs, noting that he regularly linked to African, Indian, and Korean blogs regularly but not nearly as much to that other Asian country. The result was this: http://www.instapundit.com/archives/011582.php.
Thanks for the advice. I wouldn't have even bothered trying if I hadn't read this. I've tried doing much the same months ago with my own blog but had no luck. It seems this time I was lucky because he found another blog that was posting from another "exotic" region. Luck of the draw I guess.
30. Posted by Adam Morris | September 19, 2003 12:30 AM |
Score: 0 (0 votes cast)
Posted on September 19, 2003 00:30
31. Posted by Natalie | November 23, 2003 12:26 PM | Score: 0 (0 votes cast)
Try link-slutting with some photoshop work, too.
Like this.
31. Posted by Natalie | November 23, 2003 12:26 PM |
Score: 0 (0 votes cast)
Posted on November 23, 2003 12:26