The Alarm were featured on VH1's Bands Reunited, and apparently were inspired to head back to the studio. The release of their first single was a bit unorthodoxed..
LONDON (Reuters) - An aging UK rock group gave themselves a facelift by getting a group of teenagers to stand in for them on the video of their latest song, helping them score their first chart hit for some 15 years.The big news is that 45RPM singles are still produced. I was under the impression that vinyl singles went the way of the dinosaur.
Convinced the music industry is prejudiced against wrinkly rockers, The Alarm gave themselves the pseudonym The Poppyfields and persuaded a group of fresh-faced youths to mime their part."They did it to show they wanted to be judged on music and not on their image and haircuts of 15 years ago," said a spokesman for the band. The single, 45RPM, went into the UK charts this week at number 28.
The Welsh band were previously best known for 1983 hit "68 guns" and said they pulled the stunt to show how much image affected sales in the music industry.
The Alarm are releasing a new album in April.
Update: The song is called "45RPM", though ironically it's not available on 45.



Comments (8)
DJs live on vinyl.... (Below threshold)1. Posted by Cal Ulmann | February 20, 2004 12:08 PM | Score: 0 (0 votes cast)
DJs live on vinyl.
1. Posted by Cal Ulmann | February 20, 2004 12:08 PM |
Score: 0 (0 votes cast)
Posted on February 20, 2004 12:08
2. Posted by michele | February 20, 2004 12:25 PM | Score: 0 (0 votes cast)
That is very cool news.
2. Posted by michele | February 20, 2004 12:25 PM |
Score: 0 (0 votes cast)
Posted on February 20, 2004 12:25
3. Posted by Jalal Abu Jarhead | February 20, 2004 1:13 PM | Score: 0 (0 votes cast)
I thought "45RPM" was the name of their single. Or did I miss your wry humor?
3. Posted by Jalal Abu Jarhead | February 20, 2004 1:13 PM |
Score: 0 (0 votes cast)
Posted on February 20, 2004 13:13
4. Posted by Jalal Abu Jarhead | February 20, 2004 1:15 PM | Score: 0 (0 votes cast)
My link bombed. Here's the press release I was trying to provide.
4. Posted by Jalal Abu Jarhead | February 20, 2004 1:15 PM |
Score: 0 (0 votes cast)
Posted on February 20, 2004 13:15
5. Posted by Fritz | February 20, 2004 1:29 PM | Score: 0 (0 votes cast)
Come on down and meet your maker...come on down and make the stand.
5. Posted by Fritz | February 20, 2004 1:29 PM |
Score: 0 (0 votes cast)
Posted on February 20, 2004 13:29
6. Posted by Kevin | February 20, 2004 1:45 PM | Score: 0 (0 votes cast)
Jalal, I must have missed that. I assumed the Reuters piece came from the British press and the 45RPM was indicated it was a single. It's all Reuters fault as they forgot to quote or highlight the song title (which they did for "68 Guns").
6. Posted by Kevin | February 20, 2004 1:45 PM |
Score: 0 (0 votes cast)
Posted on February 20, 2004 13:45
7. Posted by Ricky Vandal | February 20, 2004 5:14 PM | Score: 0 (0 votes cast)
That's funny. Especially if you've seen the movie Spinal Tap.
7. Posted by Ricky Vandal | February 20, 2004 5:14 PM |
Score: 0 (0 votes cast)
Posted on February 20, 2004 17:14
8. Posted by Jalal Abu Jarhead | February 20, 2004 7:45 PM | Score: 0 (0 votes cast)
Okay, Kevin, I'll let you off...this time. ;)
8. Posted by Jalal Abu Jarhead | February 20, 2004 7:45 PM |
Score: 0 (0 votes cast)
Posted on February 20, 2004 19:45