« Bonfire Of The Vanities - Week 42 | Main | It's All Bush's Fault... »

Have BlogAds Jumped The Shark?

So there was a Blogging As Business symposium at BloggerCon XXIVII, and one of the monetization ideas, of course, was to sell BlogAds. I've been happy with BlogAds, but I do wonder whether that's the long term answer.

My question is, as more and more sites add BlogAds has the interface and model broken down?

1) If you've ever tried to order BlogAds, you know that interface to find sites to advertise on is awkward. Another issue is the variable rates between sites, InstaPundit and Talking Points Memo are several hundered dollars a week while other sites are as low as $10 a week. Wouldn't a cost per impression be better from a buying standpoint?

2) If you're selling BlogAds, how do you get noticed in a sea of sites now listed on BlogAds? Also the BlogAd format is pretty rigid, and can take up a significant amount of screen real estate. Wouldn't the option to use different form factor be benificial?

I'm interested in your opinion.


TrackBack

Listed below are links to weblogs that reference Have BlogAds Jumped The Shark?:

» Outside the Beltway linked with BlogAds

» Sortapundit linked with Bunch o' Stuff

» The Spoons Experience linked with BLOGADS

» Backcountry Conservative linked with BlogAds

Comments (12)

Very interesting questions.... (Below threshold)

Very interesting questions.

I sometimes wonder if I undercharge on blogads, but the I feel bad asking for more, which just means that either I am a really lousy business person or I have no idea what my site is worth. Or a combo of the two.

That's the thing, I guess t... (Below threshold)

That's the thing, I guess the value of your blogads is whatever the market will bear, but your rate is dependent (to an extent) on what the top 5 sites are charging. Who is to say that their pricing is right?

I, on the other hand, have ... (Below threshold)
Matt:

I, on the other hand, have avoided all of these problems by the mere fact that I can't seem to get them to respond to anything. I signed up over a month ago and haven't heard a peep.

I am one of the $10 low-bal... (Below threshold)

I am one of the $10 low-ballers. In fact, in setting our own price, we DO approximate a cost per impression. Or if we're smart, we do. Alternatively, if I have a low-traffic, focused blog (eg Baseball), I might attract advertisers who are willing to pay more than a generic cost-per-impression.

2) "A sea of blogs." Yes, only larger blogs will get noticed. That's life.

"Screen real estate." Seems comparable to a lot of other stuff that fits into a 150? pixel column.

Something catchy in the ad ... (Below threshold)

Something catchy in the ad summary, perhaps?

Personally, I find them rat... (Below threshold)
jen:

Personally, I find them rather annoying. I realize that larger bloggers are trying to defray the cost of their blog, but they annoy me. Especially the ads with large photos. I think they detract from the beauty of a lot of blogs that have added them.

What happened to the commen... (Below threshold)

What happened to the comment permalinks?!

They're in the inline comme... (Below threshold)

They're in the inline comments. Not sure why they're not in the popups too...

I found signing up for blog... (Below threshold)

I found signing up for blogads very buggy. Things didn't work particularly well, and it took several attempts. Now, even though I'm theoretically "in the system", I don't show up in their listings yet, so people who don't already know about my blog wouldn't know they could advertise there. The only way to advertise on my site would be to enter blogads directly through my site.

I'm going on 3 weeks.

Considering the massive amount of revenue that's involved with this program, you'd think they'd be a little more on the ball with the tech details.

So far I could not be happi... (Below threshold)

So far I could not be happier with blogads -- assuming I get paid this week (they're late). Well, they undercount my traffic too which I find a touch irritating. But on the other hand, I'm charging a good price, filling up my ads (I do a max of 5), and getting repeat customers.

I wouldn't mind a smoother interface though and personally, I think they need to put together some sort of package deal for the small blogs where an advertiser might be able to get 10 small blogs for $75 a week (with the money split between them) or something similar. If you're in that $10 range, you're blending in with so many other blogs, I think it would be hard to get noticed.

Overall, I think Blogads is not too shabby. I think they're going to do really, really, well as long as they keep upgrading the site and make sure to pay out....

What makes you think they a... (Below threshold)

What makes you think they are under counting? Blogads are served with JavaScript, so every time a JavaScript capable browser loads a page that has blogads, it'll get counted. Spiders and browsers without JavaScript will show up in your server log, but not be counted as a page view, so some amount of disparity is normal.

The format does seem a bit rigid, in terms of font and color... although maybe people just aren't taking advantage of what customization is available.

The most annoying things is animated GIF images. If I were running BlogAds, I wouldn't accept any of those.

Woo hoo. I'm finally added... (Below threshold)

Woo hoo. I'm finally added to the list.

Now, I will wait for the money to pour in.




Advertisements









rightads.gif

beltwaybloggers.gif

insiderslogo.jpg

mba_blue.gif

Follow Wizbang

Follow Wizbang on FacebookFollow Wizbang on TwitterSubscribe to Wizbang feedWizbang Mobile

Contact

Send e-mail tips to us:

[email protected]

Fresh Links

Credits

Section Editor: Maggie Whitton

Editors: Jay Tea, Lorie Byrd, Kim Priestap, DJ Drummond, Michael Laprarie, Baron Von Ottomatic, Shawn Mallow, Rick, Dan Karipides, Michael Avitablile, Charlie Quidnunc, Steve Schippert

Emeritus: Paul, Mary Katherine Ham, Jim Addison, Alexander K. McClure, Cassy Fiano, Bill Jempty, John Stansbury, Rob Port

In Memorium: HughS

All original content copyright © 2003-2010 by Wizbang®, LLC. All rights reserved. Wizbang® is a registered service mark.

Powered by Movable Type Pro 4.361

Hosting by ServInt

Ratings on this site are powered by the Ajax Ratings Pro plugin for Movable Type.

Search on this site is powered by the FastSearch plugin for Movable Type.

Blogrolls on this site are powered by the MT-Blogroll.

Temporary site design is based on Cutline and Cutline for MT. Graphics by Apothegm Designs.

Author Login



Terms Of Service

DCMA Compliance Notice

Privacy Policy