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Narrowcasting

Targeting minority populations with over the air or cable channels is a risky venture, so it helps to have the deep pockets of Viacom behind you. MTV Networks is launching LOGO, a network targeted at lesbian, gay, bisexual and transgender (LGBT) viewers.

LOGO, a new cable television network targeted at lesbian, gay, bisexual and transgender (LGBT) viewers will be launched by MTV Networks, a division of Viacom Inc. on February 17, 2005.

<p>The new channel will be advertiser-supported, targeting primarily gays and lesbians, 25-49, and will provide a mix of original and acquired programming that is authentic, smart, inclusive and open-minded.


San Francisco Chronicle columnist Tim Goodman thinks that the biggest problem facing the channel is religious backlash or boycotts, but finding a reason for being or a hit show.

Given that 75% of the programming will NOT be original content they're going to have the find something other than Will and Grace for their prime time lineup. Suggest your 8PM - 11PM lineups, maybe they'll be watching...


Comments (7)

"Don't Ask, Don't Televisio... (Below threshold)

"Don't Ask, Don't Television"

Easy. LPGA tournaments, WNBA highlights, and San Francisco City Council meetings. Saturdays will feature Barbara Streisand movies.

They'll need LOGO2 before you know it.

Don't forget Liza Minelli, ... (Below threshold)

Don't forget Liza Minelli, Nathan Lane, "Xena: Warrior Princess"...

Oh, and Cher. Lots and lots of Cher.

Here's a news flash...... (Below threshold)
Fritz:

Here's a news flash...

Mostly straight people watch Will & Grace. It isn't really popular with LGBT audiences -- kinda the Amos and Andy of today.

And, the stereotypical Judy, Liza, Barbra stuff? Seriously, the 21st century LGBT crowd is quite a bit more hip than that. This ain't your father's queer generation!

I'd clue you in to what's hot and what's not, but that's a closely guarded secret. I will let you know that Madonna, Cher, Xena, and Nathan Lane are all on either the "hot" list or the "not" list. You "breeders" will have to figure that out for yourselves.

"Extreme Homo Makeover" (cr... (Below threshold)

"Extreme Homo Makeover" (crude but it's the first thing I thought of)

I kind of doubt LOGO's prog... (Below threshold)

I kind of doubt LOGO's programmers are any more hip than we are. I'm betting they're no gayer (is that a word?) than the makers of "Will & Grace."

Straight Eye for the Queer ... (Below threshold)

Straight Eye for the Queer Guy:

"Flatulence. Is. Funny. Get used to it."

"Trust me, this exercise regimine will give you rock-hard abs in under a month. Assuming Jello is a kind of rock."

This...sucks...... (Below threshold)

This...sucks...




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