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New Coke 2

Meryl Yourish on Coca Cola's new low carb version (C2), "It sucked."

On the positive side if you are a Diet Coke fan, the new Diet Lime Coke is surprisingly good.


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» Outside the Beltway linked with Product Reviews: Coke C2

» Backcountry Conservative linked with What Low-Carb Product is Next?

» Signifying Nothing linked with More C2

» New Trommetter Times linked with C2 Tastes Great

» Blog o'RAM linked with Marketing Meet Google

Comments (20)

Maybe it is just me but I t... (Below threshold)
Paul:

Maybe it is just me but I thought it was not half bad.

I didn't think it was awful... (Below threshold)

I didn't think it was awful, but then again I have no reason not to drink the original so anything else isn't worth getting riled up for.

If anyone remembers New Coke from back in the 80's, there is an interesting tidbit of info there. Coke had done tons of blind taste tests (because their sales were slipping behind Pepsi) to see if people really preferred the sweeter flavor. Turns out, most people preferred new Coke over the old one. So Coke went on and made the biggest blunder ever in cola history.

Coke had done such a good job of selling the brand that people refused to let it change, even at the cost of better taste.

I, as a taste tester, happened to prefer Classic Coke and still do.

C2 apparently hasn't made i... (Below threshold)
Rob:

C2 apparently hasn't made it to North Dakota yet, but I did get to try a bottle of it on a recent road trip. I actually bought it by mistake and didn't realize until half-through with the bottle what it was.

Its not that bad, really. Its missing something Classic Coke has, but overall its still better than Pepsi.

I haven't tried C2 yet, but... (Below threshold)
Jess:

I haven't tried C2 yet, but I'm in love with Lime Diet Coke. Wonderful, wonderful stuff...nearly 85% less disgusting than Lemon Diet Coke. ;)

The Diet Coke with Lime roc... (Below threshold)
Lori:

The Diet Coke with Lime rocks! All this low carb crap is one of the most ridiculous fads I have ever seen and wish it would go away. You are suppose to have carbs people!

I've read several C2 review... (Below threshold)
Jeff:

I've read several C2 reviews and noticed for myself that there doesn't seem to be an "aftertaste" per se. It's actually on the other end of the spectrum - there's less taste.

Lime Diet Coke is best thin... (Below threshold)

Lime Diet Coke is best thing to happen to soda sinse cherry coke.

Diet Lemon Coke tasted like... (Below threshold)
Sandcrab:

Diet Lemon Coke tasted like Lemon Pledge. Lime goes better with rum, anway.

It's lime-a-licious.... (Below threshold)
Sarah:

It's lime-a-licious.

I actually like C2--I prefe... (Below threshold)

I actually like C2--I prefer the overall taste of regular Coke, but I like the fact that C2 is far less sweet. And, yeah, it's still better than drinking Pepsi.

Sharp:I remember t... (Below threshold)
BoDiddly:

Sharp:

I remember the "new coke" blunder. It's a lesson not only in marketing, but in "polling", as well. Many of the taste testers preferred the sweeter, "new coke" flavor in side-by-side tests with the "old", but the folks who preferred that flavor were likely Pepsi drinkers, and even with "new coke" available, they still bought . . . drumroll here . . . PEPSI! The parallel to political polling---let's ask people if they approve Bush's handling of __________ (insert pet concern here). Several respondents may truly prefer a "Kerry-ized" Bush, but those folks are going to "buy" Kerry, no matter what Bush does to change his style.

[taking a bow for injecting political discussion into a post about low-carb Coke]
lol

Lime Diet Coke is awesome.<... (Below threshold)

Lime Diet Coke is awesome.

And lots of burrito-type places (Baja Fresh, a local place near me, etc.) are putting fresh lime wedges next to their soda fountains.

Yum.

I bought a bottle to see if... (Below threshold)

I bought a bottle to see if it was any good. I'm a looong-time Coke drinker and hated the othe "new" coke. But this was pretty good. I liked the idea of lower sugar and calories (couldn't care less about the carbs, though), and my husband, who is diabetic, could have one of these once in a while instead of Diet Coke. My only complaint is they wanted $3.00 for an 8-pack of 12-oz. cans. I can buy a 12-pack for that price at Walmart.

I bought a bottle to see if... (Below threshold)

I bought a bottle to see if it was any good. I'm a looong-time Coke drinker and hated the othe "new" coke. But this was pretty good. I liked the idea of lower sugar and calories (couldn't care less about the carbs, though), and my husband, who is diabetic, could have one of these once in a while instead of Diet Coke. My only complaint is they wanted $3.00 for an 8-pack of 12-oz. cans. I can buy a 12-pack of regular Coke for that price at Walmart.

I have enjoyed the taste of... (Below threshold)
archana:

I have enjoyed the taste of coke for years, but I am a big fan of the new coke 2, it tastes just like the original coke without the aftertaste

I have enjoyed the taste of... (Below threshold)
archana:

I have enjoyed the taste of coke for years, but I am a big fan of the new coke 2, it tastes just like the original coke without the aftertaste

I have enjoyed the taste of... (Below threshold)
archana:

I have enjoyed the taste of coke for years, but I am a big fan of the new coke 2, it tastes just like the original coke without the aftertaste

OK so heres what i have to ... (Below threshold)
kyle lindquist:

OK so heres what i have to say:

Coke classic Rules All
pepsi sucks crap
everyhintg else is just plain crap including diet coke, coke 2, "new" coke, cherry coke, diet lime coke and everything else.
Only Coke Classic is actually worth drinking.

coke classic is best... (Below threshold)
ofjksljgsi:

coke classic is best

Diet Coke is poison - Coke ... (Below threshold)
derfmeister:

Diet Coke is poison - Coke 2 is no better, if not worse. Do some research on nutrasweet (aspartame) and you'll get a hint of the horrible side-effects, some of which include brain tumors and brain cancer.

A little history:
- Aspartame is a DRUG that has addictive qualities. It interacts with all antidepressants, L-dopa, Coumadin, hormones, insulin, all cardiac medication, and many others. It also is a chemical hyper sensitization drug so that it interacts with vaccines, other toxins, other unsafe sweeteners like Splenda which has a chlorinated base like DDT and can cause auto immune disease. (It should be noted that C2 contains both aspartame AND Splenda [sucralose]).
-In 1965, a Searle scientist licked some of a new ulcer drug from his fingers and discovered the sweet taste of aspartame. Eureka! Selling this chemical as a food additive to hundreds of millions of healthy people every day would mean many more dollars than limited sales to the much smaller group of ulcer sufferers.
- Its early tests of the substance showed it produced microscopic holes and tumors in the brains of experimental mice, epileptic seizures in monkeys, and was converted by animals into dangerous substances, including formaldehyde.
- For over 16 years, the FDA refused to approve aspartame use in food products. It wasn't until Donal Rumsefeld, who once was the CEO of Searle Laboratories, the holder of the patent for aspartame, said that he would "call in his markers" to get aspartame approved, which if finally did in 1985. Donald Rumsfeld was on President Reagan's transition team and the day after he took office he appointed an FDA Commissioner who would approve aspartame.
- aspartame can now be found in over 5000 food products
- From 1985 to 1995, researchers did about 400 aspartame studies. They were divided almost evenly between those that gave assurances and those that raised questions about the sweetener. Interestingly enough, Searle paid for 100% of the studies that found no problems with it.

read more:
http://www.newswithviews.com/NWVexclusive/exclusive15.htm

http://www.stevia.net/aspartame.htm

The brain you save may be your own...




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