On TV, John McEnroe isn't even up to test pattern standards...
NEW YORK (Hollywood Reporter) - Patience is the watchword at CNBC, despite low ratings for the cable channel's fledgling primetime lineup, especially tennis star-turned-talker John McEnroe, whose show has twice registered a 0.0 rating.The numbers say they're failing.For years, CNBC has been trying to find a primetime identity apart from its markets-and-business focus so familiar to daytime viewers. Beginning with "Dennis Miller" this year and continuing last month with the debut of "McEnroe," CNBC has tried a different tack. "McEnroe" premiered -- amid heavy promotion and plugs by NBC Universal chief Jeff Zucker -- on July 7 to a 0.3 household rating and 266,000 viewers, according to Nielsen Media Research.
Since then, the 10 p.m. talk show's ratings haven't been all that much to write home about. It's failed to hold an audience from its lead-in, "Dennis Miller." And in recent weeks "McEnroe" achieved a mark of dubious distinction, once on July 27 during the Democratic National Convention and again Aug. 2, with a 0.0 household rating. The average audience for "McEnroe" hit a low of 39,000 on July 27. Monday's show averaged 66,000 viewers with a 0.1 household rating.
"When you're trying to do something as unique as we are during primetime, you have to look at it over time," CNBC senior vp primetime Bob Meyers said. "We want to hold on to our business day audience, and expand upon that."
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Comments (7)
Interesting info. I actull... (Below threshold)1. Posted by Elizabeth | August 12, 2004 11:58 AM | Score: 0 (0 votes cast)
Interesting info. I actully really like the Dennis Miller show. But as far as networks I'm a foxnews fan. Too bad they aren't getting better ratings though.
1. Posted by Elizabeth | August 12, 2004 11:58 AM |
Score: 0 (0 votes cast)
Posted on August 12, 2004 11:58
2. Posted by Boyd | August 12, 2004 12:10 PM | Score: 0 (0 votes cast)
"McEnroe" premiered -- amid heavy promotion and plugs by NBC Universal chief Jeff Zucker -- on July 7...
You coulda fooled me. This post is the first I've heard of the show. Where were they promoting it? CNBC itself?
2. Posted by Boyd | August 12, 2004 12:10 PM |
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Posted on August 12, 2004 12:10
3. Posted by TC-LeatherPenguin | August 12, 2004 12:53 PM | Score: 0 (0 votes cast)
without his wife, Johnnie Mac is toast.
(and more friends on the coach ... I really wanna hear about your dinner last night in some godforsaken club.)
3. Posted by TC-LeatherPenguin | August 12, 2004 12:53 PM |
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Posted on August 12, 2004 12:53
4. Posted by Laurence Simon | August 12, 2004 1:50 PM | Score: 0 (0 votes cast)
I find it ironic that the spokesman for a disposable razor that always leaves some stubble has managed to completely shave away his audience.
4. Posted by Laurence Simon | August 12, 2004 1:50 PM |
Score: 0 (0 votes cast)
Posted on August 12, 2004 13:50
5. Posted by Interested-Participant | August 12, 2004 2:27 PM | Score: 0 (0 votes cast)
Anyone remember the Chevy Chase talk show? I've watched McEnroe's effort and there seems to be similarities to Chase's failure. There's no charisma.
On the other hand, I hope Dennis Miller succeeds. I get a kick out of his program.
5. Posted by Interested-Participant | August 12, 2004 2:27 PM |
Score: 0 (0 votes cast)
Posted on August 12, 2004 14:27
6. Posted by Jmaster | August 12, 2004 3:25 PM | Score: 0 (0 votes cast)
Note to Bob Meyers: If you want to do something “unique” in prime time, and “hold on to your business audience”, how about trying a little porn?
Lets start with Maria Bartiromo going topless at 6:00.
http://moneycentral.msn.com/content/CNBCTV/AnchorsAndReporters/P1285.asp
I’d stick around after 5:00 to see that.
And Liz Claman nude at 10:00 would surely be a bigger draw than Johnny Mac.
http://moneycentral.msn.com/content/CNBCTV/TV_Info/Anchors&Reporters/P2621.asp
Think outside the box, man….
6. Posted by Jmaster | August 12, 2004 3:25 PM |
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Posted on August 12, 2004 15:25
7. Posted by Vanessa | August 13, 2004 2:36 AM | Score: 0 (0 votes cast)
I watched the first two shows. It was so painful to watch. Definitely no charisma at all. It seems like he's floundering through the whole show.
I couldn't bear watching it again.
And Jmaster, how about a little something for the ladies in the audience? Why do the men get to have all the fun in your plan?
7. Posted by Vanessa | August 13, 2004 2:36 AM |
Score: 0 (0 votes cast)
Posted on August 13, 2004 02:36