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ABC News leading TV ratings sweeps

ABC's World News Tonight won the ratings race for April and is leading the May sweeps period so far. CBS' Evening News with Katie Couric is last with a 20-year low, according to Michele Greppi of TV Week:


There was no specific cause for the ratings dips in either "Evening News" or "Nightly News," since there were no major disruptions of either newscast's distribution last week.


For the week, "World News" averaged 8.1 million viewers, 2.4 million of the in the 25-54 demo. "Nightly News" averaged 7.5 million viewers, 2.2 million in the 25-54 demo. "Evening News" averaged 6.1 million viewers, 1.9 million of them in the young demo.


Read the whole report at the link above. As Hugh Hewitt notes, none of the three "major networks" reaches even so many as 3% of Americans.



Comments (2)

none of the three "major... (Below threshold)

none of the three "major networks" reaches even so many as 3% of Americans.

which is still several times the amount that the top rated cable news shows reach. Now if your talking American Idol there is a ratings bonanza.

The difference being that c... (Below threshold)

The difference being that cable news is on the way UP, generally, and broadcast is on a downward spiral.

The biggest loser here is Les Moonves. He's the guy who became CEO of Viacom/CBS, who was then demoted to "co-CEO" with responsibility for CBS only, and then was spun off with CBS by Viacom as they wanted to shed dead wood.

He's the guy who made the deal for Katie Couric. It's as if the Yankees signed Roger Clemens to lose 15 games . . . at a premium price.

Of course, both CBS and the Yankees hoped their big "free agent" signees would deliver the goods. The difference is that the Yanks have a reasonable expectation that Clemens can, based on his 348 wins and performance in recent seasons. Couric had the equivalent experience of being the PA announcer at a minor league park . . .




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