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G.I. Joe: "Real American Hero" no more

Who remembers playing with G.I. Joe as a kid?

For those of us who grew up with normal childhoods, instead of the moonbat-infested, politically correct childhoods forced onto kids today, G.I. Joe was the action figure to have. It was originally started in the 60s as a WWII soldier, with soldiers from other countries (Germany, England, and believe it or not, France), but saw its most successful sales during the resurgance in the 80s, with the Real American Hero, or RAH line. There was also a cartoon and a comic book series to help market the toy. The G.I. Joe team fought the COBRA Command, a terrorist organization. The man who would become Cobra Commander swore to overthrow the government and take over the world, as all good antagonists do.

My brother loved his G.I. Joes, as most boys did. He would create battlefields, blow stuff up, and shoot bad guys. I played along occasionally, but usually was kicked out when I tried to make my Barbies a part of the G.I. Joe team as well (that never went over very well -- soldiers can't fight terrorists in high heels and make-up, after all). The uniforms, vehicles, and playsets were all designed to be similar to what was up and coming in military technology (the Sky Stryker fighter plane, for example, was based on the F-14 Tomcat). The fact that it was realistic was what made it so appealing to so many kids.

G.I. Joe was unabashedly patriotic. Many fans were, of course, excited to hear about the new movie to be released by Paramount.

But of course, in the liberal land of Hollyweird, a Real American Hero is just unacceptable. Nope, it's gotta be a global hero. G.I. Joe will be a global operation, not an American one, and G.I. Joe now stands for Global Integrated Joint Operating Entity:

The studio's live-action feature film version of G.I. Joe will no longer revolve around a top-secret U.S. special forces team but rather an international operation.

In a follow-up to their confirmation that Stephen Sommers will direct G.I. Joe, Variety offers this new description of the team: "G.I. Joe is now a Brussels-based outfit that stands for Global Integrated Joint Operating Entity, an international co-ed force of operatives who use hi-tech equipment to battle Cobra, an evil organization headed by a double-crossing Scottish arms dealer. The property is closer in tone to X-Men and James Bond than a war film."

...

So why the changes? Hasbro and Paramount execs recently spoke about the challenges of marketing a film about the U.S. military at a time when the current U.S. administration and the wars in Iraq and Afghanistan are at a low-point in global polls. When a studio makes a film as expensive as G.I. Joe will likely be, they want to know that as many people as possible around the world will want to see it. In other words, G.I. Joe -- "A Real American Hero" -- is a tough sell.


Nothing is sacred to liberals. Nothing patriotic or American is worth preserving. And I'm sure it never crossed their little liberal minds that perhaps if Hollywood made movies in the vein of those released during WWII, in which America, the military, and our soldiers were portrayed as strong, patriotic heroes, rather than today's military movies in which the United States is always the bad guy, war is always "wrong", and our soldiers are morally corrupt, people wouldn't have such a negative outlook on the wars in Iraq and Afghanistan (the mainstream media should get that memo, as well). They could be supportive and make movies that showed America, our troops, and their mission in a positive light. But that would go against the liberal agenda. What's even worse is that one of the scripts they had was evocative of the patriotic G.I. Joe, but they chose to go with a script that was less militaristic, described as "X-Men meets Mission: Impossible".

Of all things to turn into a liberal fantasy, why did they have to choose G.I. Joe? From what it sounds like, they are taking everything that was great about it, and the Real American Hero line, and ruining it. I mean, this is worse than making G.I. Joe an "eco-warrior" in the early 90s. It is a sad indication of where our country could be headed when making a patriotic movie featuring a Real American Hero is considered a tough sell, and shelved so easily.

Hat Tip: Hot Air

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Comments (63)

Really...who cares about a ... (Below threshold)
nogo war:

Really...who cares about a TOY....
Although anyone man wanting to relieve their childhood can probably get a new G.I. Joe doll with all the stuff at ebay...and you can have your own adventure..
No liberals can prevent you pretending stuff in your own home...

It isn't that its a tough s... (Below threshold)
jpm100:

It isn't that its a tough sell. Its that de-Americanizing it doesn't draw any negative press.

Nothing much public will be made of it and parents who remember GI Joe will expect it to be the old GI Joe. So they won't avoid it. They may not notice, but those who do will be ticked but there will be nothing that can be done.

Basically the US market is easy to be taken for granted especially if the negative press would require the press to have any affinity to America.

"They could be supportive a... (Below threshold)
jp2:

"They could be supportive and make movies that showed America, our troops, and their mission in a positive light."

Do you mean propaganda?

With your writing skills I am sure you could come up with a great screenplay. I would LOVE to read it.

So... G.I. Joe meets the "G... (Below threshold)
marc:

So... G.I. Joe meets the "Global Test."

John Kerry would be so proud.

Really...who cares... (Below threshold)
Really...who cares about a TOY....

Really...who cares about a NOGO.....

Which not is not surprising from a lefty like nogo. Really...who cares about a FLAG.... Really...who cares about an EMBRYO....

As I read the post, I wondered how long it would take a lefty to come in and denigrate the sentiment of the post. I shouldn't have wondered. nogo didn't disappoint.

It's not just the need to expand the marketing beyond the US borders, it's the desire to send the message that if you fight it must be an international effort. You remember, 'the global test'. 'Cuz we all know, if the Fwench aren't with you, it's not legitimate.

I let my G.I. Joe play with my sister's Barbie. After all, he needed a date ;)

John I beat you to the glob... (Below threshold)
marc:

John I beat you to the global test line by thiiiiiis ___________ much. :-)

nogo. I suspect a lot of people care about G.I. Joe, since 1964 hundreds of millions of them have been sold.

But reality doesn't matter does it, not to you. It's more important that you have something you can blather on about.

You know what I find kind o... (Below threshold)

You know what I find kind of odd? That they worry more about overseas markets than domestic.

It's not like we've had a whole lot of war movies - either pro or con. Perhaps it's because the war in Iraq, expensive as it is, percentage-wise is nowhere near the cost of wars in the past. Perhaps because a lot of folks have deluded themselves into thinking this is an optional war, and not important enough to even pay attention to.

We've come a long way from WW2. And Hollywood's come a long way from Frank Capra's "Why We Fight".

I hate to say it - but the freedoms that we enjoy aren't anywhere near so threatened by fighting the WoT as they would be by not fighting it. We've already seen instances of media being forced to apologize/retract/abase themselves for content that isn't liked by Muslims. (And I have noticed that if Christian groups don't like something, they're told basically "Tough Shit". Could it be a lack of headhacking Christians? Perhaps a dearth of angry mobs? I remember the modest furor over "Last Temptation of Christ" - and Christian groups were basically laughed at. Goes to show there's nothing like a few well-publicized murders to get the proper respect for your beliefs. /sarc)

How long would it be, with a continual low-level threat from the Muslim community about 'inappropriate material' before Hollywood starts self-censoring all content? There's already a trend in the news that if a person's picked up for suspicion, and the person is Muslim, their religion isn't mentioned. But you can be darn sure if someone was picked up for plotting to bomb an abortion clinic, if they were Christian their religion would lead all other data...

Hmmm. All things considered, I guess it's kind of hard to have a war movie when you don't dare describe who the enemy is.

"Really...who cares a... (Below threshold)

"Really...who cares about a TOY...."

Is it the principle or the toy, nogo? Be a man and say what you mean. No EBAY excuses. Because if you want to start a real riot then substitute the subject of GI Joe with Barbie....

"With your writing sk... (Below threshold)
FreedomFries:

"With your writing skills I am sure you could come up with a great screenplay. I would LOVE to read it."

jp2, I imagine that if Cassy collaborated w/ Paris Hilton, the two of them could craft a GI Joe screenplay that might leave Norma Desmond's Salome script in the dust.

I bet they make Snake-Eyes ... (Below threshold)

I bet they make Snake-Eyes gay.

FreedomFries, I imagine if ... (Below threshold)

FreedomFries, I imagine if you collaborated with jp2, the two of you could come up with a post worthy of publishing at Huff and Puff.

I bet they make Snake-Eyes gay.

Well, of course they will have to. With a macho moniker like that he must be hiding something. He's obviously a closet homosexual. A sub-plot of the movie will be a gay activist group outing him, thus freeing him from the socially imposed and discriminatory shackles.

At least Hollywood produced... (Below threshold)

At least Hollywood produced the Transformers this year and showed the military in a good light. It felt like a 2½ hour recruitment film for the Air Force. It was great seeing practically the entire inventory and that the Air Force saved the day. As a Soldier said, "The whole thing was action packed and I loved seeing the A-10 'bringing the rain' the way they always came to help us out while I was in Iraq. Some of my fellow Soldiers and I were talking about it's funny that with all the movies out there, it took a movie about alien robots invading the planet to get the military stuff right."

John in Ca:Fre... (Below threshold)
marc:

John in Ca:

FreedomFries, I imagine if you collaborated with jp2, the two of you could come up with a post worthy of publishing at Huff and Puff.

Are you sure those two haven't already.

If not i feel reasonably sure they'd both agree with that blithering idiot. And be just as ignorant of how the U.S. Gov and military operates.

marc, Caught that story at ... (Below threshold)

marc, Caught that story at LGF's earlier today. Absolutely amazing, isn't it?

Now, if he had called for a military coup against Clinton back in the day, he might have gotten a few takers.

It's too bad that the Holly... (Below threshold)
Bob:

It's too bad that the Hollywood types that distorted G.I. Joe into some type of international commando didn't read Peggy Noonan's latest column on the goodness of US troops - past and present - or thought any of the throughts she expresses. Instead, they have the same mindset that dictates the terorists on "24" can be anything but Muslims or Arabs. Freedom of expression - but don't upset anyone in the "international community."

I hope they make millions a... (Below threshold)
Allium:

I hope they make millions at the box office and loose billions at the stores. Lost me as a customer and anyone else i speak to.

Liberals wont be happy till... (Below threshold)
spurwing plover:

Liberals wont be happy till all little boys are wearing pink and sing dumb songs like GIVE PEACE A CHANCE,DOG AND BUTTERFLY,AGE OF AQUARIUS, and want to be a nambdy pambdy wussie like liberacy I mean look at their thing about war toys SCREW CODESISSYPINK

Damn, spurwing, how did you... (Below threshold)
groucho:

Damn, spurwing, how did you gain access to the secret leftwing playbook? That's supposed to be top-secret stuff!

So I guess conservatives (or whatever you call yourselves) won't be happy until we return to the golden days of yore when the Duke was king and American might was used to spread not democracy, but economic domination over the poor godless savages of the third world. We are reaping the fruits of those policies today in the form of the mulitifaceted terrorist movement and the erosion of our economic strength.

But why stop there? Let's go back to the Middle Ages, when state and church were one and dissent was not tolerated, where scientific progress was heresy and everyone knew their place in the scheme of things. Wouldn't that be a great America?

For the fellow travelers of... (Below threshold)
OLDPUPPYMAX:

For the fellow travelers of the far left, the true American hero surrenders to anyone doing battle against the evils of democracy and capitalism; betrays patriots who have volunteered to fight for the rights and liberties of the individual; works tirelessly to silence those who dare to report the truth, and delights in the wholesale destruction of a nation when done in the perfidious name of "the greater good".

But why stop there? Let'... (Below threshold)

But why stop there? Let's go back to the Middle Ages, when state and church were one and dissent was not tolerated, where scientific progress was heresy and everyone knew their place in the scheme of things. Wouldn't that be a great America?

Once again you are mistaken. We are battling an enemy stuck in the 8th century that joins state and church. An enemy that has to use products of our scientific progress to fight us, nothing of their own inventions. For some reason that is the side you've decided to join.

Hopefully, what ever toy co... (Below threshold)
FreedomFries:

Hopefully, what ever toy company sellsgood ole GI Joe will contracr in China where his penis will be painted with lead paint.

Then Cassy and all the right-wingers and their little brainwashed children will get lead poisoning.

"Nothing is sacred to liber... (Below threshold)
Semanticleo:

"Nothing is sacred to liberals"

"that is the side you've decided to join."

Paragons of Simplism. They are life-members of
the 'Tidy World-View' sect.

Oddly enough, Semanticleo, ... (Below threshold)
John Irving:

Oddly enough, Semanticleo, you've been a paragon of a simpleton for years.

Brace yourself. I've just ... (Below threshold)
Frazetta_girl[TypeKey Profile Page]:

Brace yourself. I've just read the fall preview of movies from Entertainment Weekly, and the slate of anti-war movies is incredible. Reese Witherspoon plays a woman whose Egyption husband is sent to a secret torture camp in "Rendition." In "The Brave One," Jodi Foster plays a woman whose Arab-looking husband is murdered by rightwingers. There's some horrible looking thing starring Robert Redford and Tom Cruise that is all about the evils of Bush and the Iraq war.

May they all fail at the box office just like every other anti-war movie has failed. May the studios lose so much money they go out of business, may the writers have to work at McDonalds, may the actors have to beg for roles in B list horror movies.

They can make "G.I. Joe," but Americans don't have to see it. They made a Superman movie where he didn't stand for "Truth, Justice and the American Way" and it bombed, too. Idiots.

Oh grow up you whining cryb... (Below threshold)
Reagan:

Oh grow up you whining crybabies. Not everything is about "evil liberals" attacking and hating your version of americana.

Jesus, it's a marketing decision about how to make the most money.

It's called CAPITALISM. So either you're some kind of new age hippy socialists, not wanting private industry to make money, or you're just the usual right wing facist elements, wanting industry to operate in the same fashion Hitler had it.

Next time, maybe think before you type, as this was a rather pathetic attack and only shows your misunderstanding of how the world works and your pettiness and hatred towards people who actually do more good for america than all republicans ever have put together. We're talking about the exporting of american culture. It's all we've got left thanks to daddy's boy and years of republican government stagnation.

So I guess conservatives (o... (Below threshold)
lowmal:

So I guess conservatives (or whatever you call yourselves) won't be happy until we return to the golden days of yore when the Duke was king and American might was used to spread not democracy, but economic domination over the poor godless savages of the third world. We are reaping the fruits of those policies today in the form of the mulitifaceted terrorist movement and the erosion of our economic strength.

"But why stop there? Let's go back to the Middle Ages, when state and church were one and dissent was not tolerated, where scientific progress was heresy and everyone knew their place in the scheme of things. Wouldn't that be a great America?"

18. Posted by groucho


Wow, Groucho.. Now there's a post grounded in reality..

Friggin' dope..


So I guess conservatives (o... (Below threshold)
Reagan:

So I guess conservatives (or whatever you call yourselves) won't be happy until we return to the golden days of yore when the Duke was king and American might was used to spread not democracy, but economic domination over the poor godless savages of the third world. We are reaping the fruits of those policies today in the form of the mulitifaceted terrorist movement and the erosion of our economic strength.

"But why stop there? Let's go back to the Middle Ages, when state and church were one and dissent was not tolerated, where scientific progress was heresy and everyone knew their place in the scheme of things. Wouldn't that be a great America?"

18. Posted by groucho


Wow, Groucho.. Now there's a post grounded in reality..

Friggin' dope..

26. Posted by lowmal

Perhaps right wingers have denied reality for so long you don't seem to know what it is even when it lands you guys on your asses anymore. ( last election results and the next ones coming )

You're conservative by very nature. You want the clocks turned back to "when it was safe". Yet you've always lost the fight. Always failed at stopping any advance we progressives have ever made.

It's why you don't own slaves anymore.

No liberals can prevent ... (Below threshold)
James Cloninger:

No liberals can prevent you pretending stuff in your own home...

Give them time...

"It's why you don't own ... (Below threshold)
rrita m:

"It's why you don't own slaves anymore."

I know you want to believe that, but it was Abraham Lincoln, a Republican, that issued the Emancipation Proclamation. And you know who murdered him? An actor. History does have a way of repeating itself, at least metaphorically.

"Nothing is sacred to liber... (Below threshold)
Huck:

"Nothing is sacred to liberals. Nothing patriotic or American is worth preserving."

You see, Cassy, it's absolutes such as these that you like to hurl about that make you an unserious pundit and a conservative apparatchik. Think of the liberals you know personally in your life and who you may even call a friend, and then tell me that these platitudes apply to them. Do you think that there haven't been liberal soldiers who paid the ultimate price fighting in Iraq or Afghanistan? And the unreflective and intentionally hurtful smears you throw out there against liberals come from the way G.I. Joe, a kid's toy, is being packaged and marketed for a Hollywood movie? Sheesh! You know, a reflective person might think that perhaps the folks making this movie aren't necessarily liberals. Perhaps they're really nothing more than conservative businesspeople who see a global marketplace for making a lot of money by internationalizing this character. I'd like to know where you got your information that the people associated with this rebranding of G.I. Joe are, in fact, liberals.

And what do you say about that element of the rightwing business community that lobbies for most-favored nation trading status for China? What about businesses run by conservatives who outsource their production to the Chinese or to Mexico or to India? What do you have to say about their patriotism and whether they think American jobs are worth preserving?

Please do a little bit more thinking before you attempt to belittle liberals in such knee-jerk, absolute, and thoughtless ways.

Considering the political a... (Below threshold)

Considering the political and sociological stances of 90% of the actors, directors, and producers in Hollywood, is it any great suprise that the movies they create echo those sentiments?

It has always been a great source of amusement for me to see those "celebrities" spewing on about how America is evil, how screwed up the country is, this, that, and the other... and then turning around and living large on the products of that "evil" - capitalism, materialism, celebrity-worship, etc. They thrive on publicity, and making this travesty of a "GI Joe" movie will only aid that problem, as this thread is demonstrating.

I still have my GI Joe(earl... (Below threshold)
tj:

I still have my GI Joe(early 60,s). And nogo,your just an ass!

Sweet mother of...... (Below threshold)
Chuckg:

Sweet mother of...

You think a concept as simple as GI Joe couldn't be screwed up, even by brain-dead Hollyweird. Guess not!

I mean, come on, its a simple three-step plan to making a *good* GI Joe movie:

1) Hire Michael Bay to direct
2) Throw pile of money at him
3) Profit!