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How dare Taco Bell let a supermodel be photographed?!

Feministing brings us today's outraged-over-nothing report, with Taco Bell's Mysogynist Hot Sauce (I'm not kidding).

The feminists are complaining about Taco Bell's new ad campaign, called "Direct Daniella", in which they've partnered up with Sports Illustrated to give some lucky customer the chance to be the photographer in a Sports Illustrated: Swimsuit Edition photo shoot.

They are, of course, offended and simply OUTRAGED!:

One of our readers sent us an email recently, rightfully confused as to why Taco Bell's hot sauce packets are now printed with a website that leads you to perhaps the creepiest ad campaign ever. "Direct Daniella" has the user follow around a swimsuit model, taking pictures of her in a weird stalkerish webcam way.

Reader Karlen wrote, "What this has to do with lousy 'Mexican' fast food is beyond me." Indeed. So I did a little digging. Turns out, Taco Bell has joined up with Sports Illustrated to promote the magazine's swimsuit issue.

Exotic, huh? It's like a big ole chalupa of sexism and grossness wrapped in some fetishization of women of color. De-licious.


See, folks, not only is this campaign steeped in sexism, but there's also some racism, fetishization, and all around creepiness.

Because Taco Bell is letting a regular Joe photograph a supermodel rather than a "professional".

Last time I checked, wasn't the entire point of modeling to, uh, have your picture taken? Am I missing something? I'm female, and I'm pretty unoffended by this.

Oh, that's right! I forgot. I've been brainwashed by the establishment. I clearly can't be thinking straight, since I don't buy into the feminist orthodoxy of perpetual outrage, where men are all EEEEEEEVIL!. Got it.

Here's how Taco Bell, the evil mysogynists themselves, describe the promotion:

Imagine standing on the shores of an exotic beach, the warm sand beneath your feet while the sun glistens off your back. You are enjoying the sound of the waves crashing behind you, when suddenly a gorgeous supermodel walks up and asks, "Are you my photographer?" Welcome to Taco Bell's Direct Daniella interactive experience.

Taco Bell® has teamed up with Sports Illustrated and 2008 swimsuit model Daniella Sarahyba to create a one-of-a-kind online swimsuit photo shoot, Direct Daniella, where users become the photographer with the exotic Brazilian beauty. Virtual photographers can get behind the lens beginning on Tuesday, February 12, 2008 at www.DirectDaniella.com.

...

Visitors to the site will "direct" Daniella in their very own online photo shoot, set on the beautiful beaches of Grand Cayman Island. The site will feature several scenes of exclusive footage that visitors will be able to choose from for Daniella's shoot including the model playing volleyball, lying on the beach, and lounging in a hammock. Interactive photographers can tap into their creative side and select different angles and settings to capture the perfect shot of Daniella. The site also allows users to share their photos with friends by sending them a site link or downloading their own images.

"The hotly anticipated Sports Illustrated Swimsuit Issue is a great vehicle to reach our core target, and we wanted to involve them from a unique, personalized perspective," said David Ovens, Chief Marketing Officer, Taco Bell Corp. "Direct Daniella.com is a fun way to engage with our consumers online, getting them inside a swimsuit photo shoot. To grab their attention in-store, we're utilizing more than 208 million limited-edition purple Direct Daniella.com Hot Border Sauce Packets during the promotion, the first time it has been printed without its iconic 'sauce wisdoms'."


Yes. This is truly shocking. Directing a supermodel for a photo shoot -- what was Taco Bell thinking?! And promoting this sexist crap on their sauce packets?! Horrible, absolutely horrible. Women everywhere will suffer because of this, I am telling you. Things like this are why women in the United States are still victims!

And this Daniella... she may think she is a willing participant. But she's just been brainwashed by the EEEEEEVIL! patriarchal establishment. She doesn't really understand what she's getting into, and therefore, this is not just mysogynistic, but sexual harassment as well! Taco Bell is forcing some poor Brazilian girl to parade around a swimsuit in the Caribbean for the enjoyment of men against her will! How dare they?!

Here's a picture of Daniella, which I think pretty clearly shows that she doesn't have much of a problem with parading around in next to nothing in exotic locales, so what these women are whining about is beyond me:

Stories like this are exactly the problem with feminism today. This is why, by and large, the majority of Americans (both male and female) ignore the feminist establishment. Women have, for the most part, achieved equality in the United States. Sure, there are some isolated incidences of sexual harassment or sexism. But it isn't a problem we face every day in the United States anymore. And fighting abortion, my friends, does not count as fighting for "women's rights". Places where women truly are oppressed, like in the Middle East, are almost completely ignored by Gloria Steinem and co. But here in America, feminists don't have much to complain about anymore, so they find ridiculous things to whine and scream about, even when it's a non-story, like this one, rather than focusing on fighting real oppression around the world.

Feminists: GROW UP. Stop overreacting. When you're ready to act like big girls, maybe then we'll start taking you seriously.

Oh, but wait. I'm a female conservative, and therefore, I'm a whore for Republicans and am brainwashed by the male establishment. Disregard everything I just said. Clearly, I can't have come up with these thoughts all on my own.


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Comments (23)

She's pretty, but looks lik... (Below threshold)
John F Not Kerry:

She's pretty, but looks like she could use a few cheeseburgers a day. For 2 months.

I, for one, refuse to apolo... (Below threshold)
Faith+1:

I, for one, refuse to apologize for finding women attractive.

She's hot, she knows it, an... (Below threshold)

She's hot, she knows it, and she enjoys it.

Jealous, much?

I agree this isn't really m... (Below threshold)

I agree this isn't really misogynistic. And clearly it's her job to model.

But that doesn't mean it isn't problematic.

This contest does operate under very heteronormative assumptions. Clearly, this "prize" assumes a hetero male winner. You know, it's EVERY straight (or even lesbian) gal's dream to photograph a too-skinny young female swimsuit model! Or it assumes that women's bodies are generically understood as THE body that should be objectified-that women's bodies do and should operate as a sex object for men and women alike.

If it was about winning the opportunity to photograph a model, why don't they allow the winner to have a choice of model? Oh that's right, corporate sponsorship, and by none other than Sports Illustrated, who clearly invests more money in promoting half-naked undernourished female sex kitten models than it does in, well, female athletes.

But the contest is not about being able to photograph a model. It's about sponsorship revenue from a Sports news magazine that can't seem to realize that strongly advocating women as sex objects has no place in a magazine that is supposed to be about women's AND men's sport.

You don't need to apologizing for finding women attractive. But the problem here is that contests like these assume that (straight men) are the center of the world and that women's bodies alone are the ubiquitous symbol of sexuality and beauty. And that's what needs apologizing for.

This is just the camels nos... (Below threshold)
yetanotherjohn:

This is just the camels nose under the tent. If we let such EEEVVVIIILLL actions persist, why the next thing you know men in positions of power will be collecting sexual favors from interns while half the nation excuses their excesses.

lindabeth ~ Here's a though... (Below threshold)

lindabeth ~ Here's a thought: if you don't like SI, DON'T BUY IT!

There's no need for you to be dictating what they are "supposed" to cover. They've been at it a while, with some success. If their "heteronormative" mindset offends you, start your own darn magazine, and see how you fare in the marketplace.

"...assume that (straight m... (Below threshold)
DaveD:

"...assume that (straight men) are the center of the world and that women's bodies alone are the ubiquitous symbol of sexuality and beauty. And that's what needs apologizing for."

lindabeth, SI is focusing on what it assumes is its target readership. You make a general statement that is not suggested at all by this article. Sorry.

Anyone ever meet an attract... (Below threshold)
GianiD:

Anyone ever meet an attractive feminist?

I for one have never witnessed an attractive woman complaining about models, or, on a more local level, Ladies Night and 2 for 1 or Free Drinks at the bar, etc.

I prefer Del Taco, myself. ... (Below threshold)
LaMedusa:

I prefer Del Taco, myself.

I'm a Libertarian with conservative values, which means in my opinion, there is a time and a place (and a person) to "show it" to, otherwise keep the suit on. Call me old-fashioned... I don't even pay attention to these kinds of ads any more because they're all over the place, and primarily for people that buy into the perfect woman facade. A previous commenter is correct that there is nothing wrong with appreciating beauty, airbrushed or otherwise.

This pic is actually pretty tame compared to what you find on some billboards Europe. And you will always find feminists ready to bellyache about some damn thing. It's just what they do.

If it was about winning ... (Below threshold)
J.R.:

If it was about winning the opportunity to photograph a model, why don't they allow the winner to have a choice of model?

So if you could choose any SI swimsuit model you would be less offended?

Oh that's right, corporate sponsorship, and by none other than Sports Illustrated,

Darn those greedy bastards for creating this contest so idiot males will be swept up against their will and forced to buy the SI swimsuit issue and Taco Bell!

who clearly invests more money in promoting half-naked undernourished female sex kitten models than it does in, well, female athletes.

Ah, the real issue for lindabeth. The lack of pub for female athletes. Of course, this has nothing to do with this particular contest.

But the contest is not about being able to photograph a model. It's about sponsorship revenue from a Sports news magazine that can't seem to realize that strongly advocating women as sex objects has no place in a magazine that is supposed to be about women's AND men's sport.

So don't buy it!.

But the problem here is that contests like these assume that (straight men) are the center of the world and that women's bodies alone are the ubiquitous symbol of sexuality and beauty. And that's what needs apologizing for.

Or it assumes that straight men are the main subscribers to Sports Illustrated and may also like Taco Bell.

As for straight men being the center of the universe, well as one I would tend to agree. I would also agree that a woman's body is indeed the primary symbol of her sexuality and beauty. Sex sells which is why SI has the swimsuit issue and one of the models is one a packet of hot sauce! I apologize for nothing.

"The feminists are complain... (Below threshold)

"The feminists are complaining" because when men look at them they bend over laughing. Ugly is the only four letter word they get. Most feminist are two baggers, one for her and one for the dog so he don't run away from home.

Uhm...nobody buyin that iss... (Below threshold)
moseby:

Uhm...nobody buyin that issue wants to see fat broads. Maybe turned around a bit so we can see her 'taters.

I got... "rant, rant, rant.... (Below threshold)
Bo:

I got... "rant, rant, rant...a too-skinny young female swimsuit model...rant, rant, rant, blah, blah, blah...etc"

Too-skinny?? Are we looking at the same photograph, or for that matter, have you ever actually SEEN the SI swimsuit models? Most are quite the picture of health, quite a few appear rather athletic, and are NOT of the runway-model skin-and-bones persuasion.

I'm also totally aware that there are other inhabitants of this earth than heterosexual males, but believe it or not, after weathering decades of assault and abuse, intelligent straight men still do exist. They also, despite many attempts at conditioning to the contrary, appreciate the sight of a lovely lady, and can do so without transforming that appreciation into an objectification of every female on earth.

If I didn't know better, I'd call lindabeth's post a knee-jerk reaction. But that couldn't be the case from such an "enlightened" one, could it?

Give me a f#@king break!!!

What was the article about ... (Below threshold)
914:

What was the article about again? everytime I started to read a paragraph I left early to fixate on the photo.. ha ha

Slightly off-topic... (Below threshold)
Jumpinjoe:
Slightly off-topic but that photo reminds of....this one time, 12 years ago, at the beach, I like did it with every beautiful babe on the beach.

Sorry I misremembered, I was just sitting there saying, yep I'd do her, I'd do her too, definitely do her.

Sorry I'm a little sleep deprived, but being retired Army I still do more by 9:00 am than most people do all day.

This is the ONLY time I ever mis-spoke, evah!!

She's gorgeous. And I'd li... (Below threshold)

She's gorgeous. And I'd like to look like that and have men enter a contest to photograph me....

I guess that makes me sexist too.

I find it quite amusing at ... (Below threshold)
Weegie:

I find it quite amusing at all the manufactured outrage. Although this can be assumed to be directed at men, the fact is that there are several "reality" shows out there in cable-land all about women and men trying to become supermodels or fashion designers. Shows like "Supermodel", "Make Me A Supermodel" and "Project Runway", etc.

This is just picking up on the fad, really.

I think it kind of sad that some people spend so much time and energy looking for something to be offended about.

"Heteronormative." Hahaha. ... (Below threshold)
Jephnol:

"Heteronormative." Hahaha. Hetero is abnormal I suppose.

Yo Quiero Taco Bell!

Mmm... Chalupa of Sexism...... (Below threshold)

Mmm... Chalupa of Sexism...

I've really enjoyed the cla... (Below threshold)

I've really enjoyed the classic" if you're critical you must be unattractive" and its corallary "feminists are ugly" as methods of stifling conversation. I suppose I mistook feminist-bashing for actual discussion.

So I'm not going to waste my time trying to engage your wholesale rejection of my criticism of the contest by saying "don't buy it then!" with people who are obviously interested only in name-calling .

And by the way, when I said "choice of model" I was indicating a male or female model. Oh wait thats right, SI only HAS female swimsuit models!

My critique of SI is indeed valid-it's a Sports magazine. not Maxim. But I guess you're from the schools of thought that think that sexualizing women is appropriate everywhere.

And the "don't like it don't buy it argument" is bogus and you know it. SI Swim issue is a symptom of sexism, not a cause. I mean really, KKK-don't like it? Don't join it?! I don't think so.

This girl is neither "under... (Below threshold)
WJC:

This girl is neither "undernourished" nor a "woman of color." She looks healthy to me and is obviously Caucasian. Or is there something about the phrase "woman of color" that allows it to be applied to white women under certain circumstances (such as when it is used in support of a claim of objectification, visual evidence be damned?)

hahahaha *falls off chair l... (Below threshold)
rach:

hahahaha *falls off chair laughing*

props to the author heyy

it's funny coz it's true =D

Haha those crazy people.Its... (Below threshold)
Steve A:

Haha those crazy people.Its just a fun virtual photoshoot.i thought it was cool,no different than that pokemon photo safari thing for n64
these blabbering ladies juss got their panties all up in a bunch.




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