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Creepiest Ad Campaigns

OK, let's get away from politics for a moment. I've noticed a trend lately in advertising, and I don't like it. I've caught on to three different ad campaigns that seemed built on the core concept of creeping out the watchers.

First up, Orkin's series featuring giant, speaking vermin trying to con humans:



Next up, Broadview Security (formerly Brink's) series of ads showing women being attacked in their homes:



Finally, Ally Bank's series showing bankers -- quite frankly -- abusing children.



Now, I can respect the creativity and originality of all three, and they are certainly memorable. But still... they bother me.

Personally, I think this is the best response to the Broadview ad:


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Comments (15)

The last ad is THE BEST!!!<... (Below threshold)
jim m:

The last ad is THE BEST!!!

I spilled my coffee on that one. I want to go claim my free rock.

I'm with Jim. I love the l... (Below threshold)
Tammy:

I'm with Jim. I love the last ad. That's how we roll here @ our house. We usually warn the po-po that WE'RE armed and that WE'RE going to kill the bad guy if they don't make it there in time to save him.

jim m,Not so fast.... (Below threshold)
tfhr:

jim m,

Not so fast. There's a five day waiting period on that rock.

I too have been offended by... (Below threshold)
Imhotep:

I too have been offended by those adds, mostly because the "victims" are all women and the assailents are men. They need to show a crazed ex girlfriend/wife going psycho on a dude, now that would be memorable.

The gun add is very good. Is the rock to be used during the waiting period for the firearm?

Despite the borrowed intere... (Below threshold)
Peter F.:

Despite the borrowed interest on the last one, it's a good, unexpected pay off that's spot on for the client.

I've seen this trend in ads, too. My least favorite ads of late are the Burger King spots where "The King" character is engaging in criminal behavior. My response is, "Really? This is the best they could come up with? Come on..." I'm creeped out by The King as it is, and these spots just make me like him (and BK) less.

I really love the Ally spots, though. I enjoy how the other "big banks" are personified by a heartless, shiftless and underhanded adult. The whole concept of "other banks are mean, we're not" has been done before, of course, but the execution on these spots is original and well done--especially the actor who plays the adult, he cracks me up!

To each their own, right? :)

Of course, if you don't like this spot, well, there's something wrong with you and your funny bone:

http://www.youtube.com/watch?v=owGykVbfgUE

I think the bank commercial... (Below threshold)
dnb:

I think the bank commercials are excellent: on point and memorable.

I love the Orkin ads. They... (Below threshold)

I love the Orkin ads. They are so creepy but they work. Simply brilliant.

Another ad campaign that rocks is the Old Spice commercials. My teenage son asked for deodorant and picked it out himself -- Old Spice. In one genius ad campaign the product line turned from Dad's aftershave into absolute cool. ("I'm on a horse.") Ha!

Meh. The best an... (Below threshold)
irongrampa:

Meh. The best and funniest ad I've seen lately is the Geico one, featuring R Lee Ermey as a psychiatrist.

Gotta love that man.

The Geico "caveman" commerc... (Below threshold)
Shawn:

The Geico "caveman" commercials have long outlived their usefulness, but, I gotta agree with irongrampa on the last one.

The Ally bank ones aren't too bad. The one with the pony was the best, but, the tactic is getting a bit old.

The Broadview/Brinks commercials are interesting. As has been said, the victim is always female. And the perpetrator/victim is always white.

It seems as if they have gone out of their way to not offend minorities by not including them as either the criminal or the victim.

Do black criminals not break into houses?

Are black people not victims of break-ins?

Are they not deserving of the protection of an alarm system?

Aside from the R. Lee Ermey Geico ad, I can't remember the last time a commercial made me laugh.

And Jay, your description of the Orkin ads ("speaking vermin trying to con humans") actually really happens all the time.

It's called the White House Press briefing.

-Shawn


I love the R. Lee Emery GEI... (Below threshold)
Peter F.:

I love the R. Lee Emery GEICO spot, too! A riot!

Gun Ad. All... (Below threshold)
Louis:

Gun Ad.


All She Needed to do is waited for 30 seconds more. Just until The Creep stepped inside the house. On the other hand I agree with the ads message. When seconds count, the Police are minutes away.

I dunno, I kind of like the... (Below threshold)
Laura:

I dunno, I kind of like the Orkin commercials, especially the termite pizza delivery thing.

"Here's you pizza..........uh, is that oak?"(as it's staring at the dining room table).

I also like that drill Sargent GEICO add.

I'm with Peter F on the Bur... (Below threshold)
Jim Addison:

I'm with Peter F on the Burger King ads - how do you NOT just fire the ad agency when they first show the campaign to you? And I have no problem with the Orkin ads - bugs are sneaky little things.

The stupidest has to the Broadview Security series. In most of them, the intruder breaks in by kicking in the door or breaking a glass pane, not only when people are home, but in early evening when everyone is up, including the neighbors, or in broad daylight, and with the homeowner within a few feet of a phone or, for all the bad guy knows, a gun.

In reality, the only perp who would try that would be the ex, and if he's that crazed, a few sirens will probably only make him escalate.

Big dogs with powerful jaws and an ample supply of loaded firearms has always worked best for me. During the seven years I owned a store with an alarm system, there were a dozen break-ins or attempts that set off the alarm. No one ever apprehended. In 17 years at the home site, the dogs and guns have always kept the bad guys from entering.

Oh, sure, every now and then the dogs will accidentally eat the errant salesman or Jehovah's Witness who doesn't understand what "NO TRESPASSING" means (understandable, since these intruders look rougher than the ones on the commercials, who seem like nice boys), but it happens so seldom as to amount to little more than statistical noise. Now, if Broadview's service included the convenient disposal of the occasional vehicle, it might interest me.

Stop me if you heard this o... (Below threshold)
Paul Hooson:

Stop me if you heard this one, but a gang of biker termites and roaches invade this town....

Sorry, I too loves me some ... (Below threshold)

Sorry, I too loves me some of them Ally bank ads...even though it used to be GMAC. The one with the chubby kid and the truck cracks me up every time.




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