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When is a diet pill worth $153?

So I'm on a work trip to Boston, watching TV in the hotel room when I see an infomercial screaming:

"When is a diet pill worth $153?"

OK I'm mildly interested in the marketing pitch. They are trying to use the price as an indicator of product value. The product they are trying to sell is Leptoprin. Never heard of it?

I did a little snooping around and found a debunking site. I have no idea who these chicks are, but 3FatChicks have debunked this product by analysing the label. The major ingredients are calcium and aspirin.

In summary if you buy this product you are paying $5 a day for an aspirin and vitamin tablet. Sounds like a bargain, right?

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