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The Curious Case Of That Girl Emily

Yesterday on Wizbang Pop! we linked to a hilarious billboard and blog at a site called That Girl Emily. The hook was this billboard supposedly commissioned by Emily herself:


Even before doing some background research we were skeptical. The last funny billboard tip we got turned out to be a scam and this one felt "scamish" from the word go.

It turns out that it was indeed as scam, initially taking in Fark and a few others. The story was quickly deconstructed, chiefly by the damning evidence of the same billboard in LA by BoiFromTroy and Will Thompson.


In fact the story went from the new hot viral story to a burned out disappointment all within one day - a new record. Those that linked to the picture in the morning publicized the debunking, led by Fark and Gawker.

And that's where the story stands today - no one really knows who is behind the hoax. Perhaps the folks behind the campaign (candidates include CourtTV, the movie John Tucker Must Die, and various banks) expected to get outed, or perhaps they didn't; but now that their cover is blown there is one thing you can do to really screw with them...

Make all their hard work disappear...

By using Blogger, the marketing firm behind this stunt might have covered their tracks, but they've run afoul of the Terms of Service for the Google provided blogging system. Google is pretty good about shutting down access to questionable site, you just have to tell them all about it.

Here's a sample message you could send...

The BlogSpot site That Girl Emily has been exposed as a viral marketing campaign designed to look like a personal blog. The exact company behind the site is not yet known, but it is known that they've spent serious cash on two billboards - one in NYC and one in LA.

That Girl Emily's use of your Blogspot hosted blogging servers violates at least two of your Terms Of Service:

(c) impersonate any person or entity, including, but not limited to, a Pyra [former owners] official, forum leader, guide or host, or falsely state or otherwise misrepresent your affiliation with a person or entity;

(i) "stalk" or otherwise harass another;

The entire site is a misrepresentation, and the central theme of the site is that it will be publicizing a "14 days of wrath" harassment campaign by a jilted wife against her cheating husband.

The longer the hoax site remains online, the more likely speculation will emerge that Google approves of (or is being paid for) hosting the campaign. With the hoax exposed it's only a matter of time before people begin asking why Google is allowing it to continue.

If you have a blogger ID you can login and report the TOS violation right here. If you're not a Blogger user you'll have to find an e-mail address at one of the official Google blogs and send them your own e-mail.

Once enough e-mail about Emily and her hoax site make it into Google headquarters someone at Google pull the plug on That Girl Emily...

Comments (19)

Am I the only one who doesn... (Below threshold)

Am I the only one who doesn't give a shit about this?

Even if it was viral advertising, whoppidy do. Maybe you guys should have waited, and seen if it turned into anything interesting.

Well, at least I was amused watching the blogosphere circle jerk each other over what a great detective job they did on this.

It had the stink of a viral... (Below threshold)

It had the stink of a viral marketng scam from jump.

I just wonder who that was that spammed me with it.

I don't understand why this... (Below threshold)

I don't understand why this is a problem...who cares??? I think it's funny.

I don't understand why this... (Below threshold)

I don't understand why this is a problem...who cares? I think it's funny.

Am I the only one who do... (Below threshold)
James Cloninger:

Am I the only one who doesn't give a shit about this?


I think this is an attempt ... (Below threshold)

I think this is an attempt to resurrect it.

It was interesting and who ... (Below threshold)

It was interesting and who cares who gave a shit or not? that is that. It is a hoax and now I can go on with my day.

Who cares? Don't you have b... (Below threshold)

Who cares? Don't you have better things to do? Let them spend their ad dollars anyway they would like. Farce or not, it is clever.We got a kick out of it.I need to get back to work now...

There's also a billboard in... (Below threshold)

There's also a billboard in Chicago. Don't know who's behind it or if it's true but it's certainly entertaining, as are the blogs she links to on "her" blog.

There are billboards in all... (Below threshold)
Lori L:

There are billboards in all major cities; Los Angeles, New York, Chicago, etc. This is a stupid campaign ad for Calvin Klein underwear. Looks like they are getting people to talk about it, but probably should've mentioned the company name a bit more.

Ever consider that the adve... (Below threshold)
Ben Truthman:

Ever consider that the advertisers never expected anyone to believe it was real? Of course they WANT you to realize it's fake. This only qualifies as a hoax if you're naice enough to get worked up about this sort of stuff.

I don't yet understand why ... (Below threshold)

I don't yet understand why anyone would be annoyed by this unless the author is obviously selling something. But I tend to be a bit clueless about this kind of thing - are they selling something? As near as I can tell, this is just a serial story, somewhat cleverly using Blogspot as a vehicle. At least it's funny.

Hmmm<a href="http:... (Below threshold)
Jason Jacobs:
Jason Jacobs - That's a TV ... (Below threshold)

Jason Jacobs - That's a TV show about a much younger Emily. Definitely not the culprit.

My web site www.<a href="ht... (Below threshold)

My web site www.makehimpay.net was one of the sites this blog linked to. The amount of traffic that came from it slowly climbed for two days, skyrocketed for one day then crashed and burned the next. It was a quick death for such a planned and expensive media campain.

The photos were a bit funny though.

YOU must be Steven!!! ... (Below threshold)

YOU must be Steven!!!

It's a campaign for CourtTV... (Below threshold)

It's a campaign for CourtTV. Here's the final entry in the "blog":

"Also, if you think someone is cheating on you, I definitely recommend the private investigator my brother used, Vinny Parco from Intercontinental Investigations. He’s a real straight shooter – he showed me what I needed to know but he did it with real sensitivity and compassion. I think he has a show on Court TV. "

The actors in all of this s... (Below threshold)

The actors in all of this should have been stabbed, in their stomachs, with rusty blades dipped in dog-pooh, to make them pay for their crimes against the internet.

I just have a few quick que... (Below threshold)

I just have a few quick questions regarding this. First it seems to me that if this is some sort of viral marketing campaign, the subject matter is a little to 'risque' for any advertiser to take credit. Would your company want to take credit for weaving an elaborate lie that mentions , at one time or another, porno, pubic hair, fluid stained bedsheets, etc? This "Emily" drops the F-Bomb in an early post..... who's the proud sponsor who decided this would be an effective marketing tool that anyone of any age has access to? I mean, from what I read, these billboards are popping up all over the country, which lends credence to this being a campaign of some sort.
But if it's for some upcoming movie, or TV show, or book... why tell the entire story for free? It doesn't seem to make much sense to me personally. Furthermore, if this IS for a fictional story, or a product, the little fact that she mentions another work of fiction (Resevoir Dogs - the movie by Quentin Tarantino) is a little odd.
Lastly, I think if this IS a work of fiction, the only people I can see benefiting from this immediately is blogger.com (blogspot.com) which is getting a huge amount of hits both to Emily's blog, as well as all the other people commenting about it.






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