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Mall mauls town, town mauls back

With malls growing larger and larger and larger all the time, sooner or later one of them is just going to swallow a town. (I wonder if the Mall Of America has its own ZIP Code.) That nearly happened in the town of Natick, Massachusetts.

The owners of the Natick Mall are revamping the place. They're moving it upscale, with condos, restaurants, and snooty shops. None of that really goes with the whole "mall" image, though, so they figured it might be a good move to drop that word and just call the new place "Natick."

That didn't sit too well with the residents of Natick who don't happen to live at the mall, and didn't like the presumption that the only thing worth mentioning about their home town was the big shopping complex.

I'm not sure why the mall's owners ever thought that simply appropriating the whole town's name for their own use was a good idea. But they've managed to cheese off a goodly chunk of their neighbors, including those local government officials who will be passing approval on their expansion plans -- not one of the wisest moves.

They've already invested a bunch of money and effort in their new logo, a stylized "N," so the new name will most likely start with that letter. In recognition of their first efforts, might I suggest "Nitwits?"

Comments (6)

In a related story, The Mal... (Below threshold)
observer 5:

In a related story, The Mall of America is going to change its name to "America."

The Natick Mall is upgradin... (Below threshold)

The Natick Mall is upgrading? I worked in there for a minute 18 years ago. It was a dump then.

absolutely right Jay...we a... (Below threshold)
nogo postal:

absolutely right Jay...we are beginning to reject the fallacy that we simple folk have no power...This can and will be stopped...just as WalMart has been stopped....these developers could care less about the impact...as long as they get even more money...
Thank you for this info...we won't see this on national evening news...see..i visit you for info I may not find anywhere else...

A stylized "N"?Nit... (Below threshold)

A stylized "N"?

Nitwits was suggested. How about Nabobs? Nincompoops? Ninnys? Nimrods? Numskulls? Numbnuts?

I'm having a hard time gras... (Below threshold)

I'm having a hard time grasping the concept of who would want to live in a mall?

I was born in Natick 60 yea... (Below threshold)
jill mcelroy-brown:

I was born in Natick 60 years ago and find it hard to believe that anyone would want to lose the "old charm" Natick had many years ago. It seems that the malls are drawing people away from downtown Natick where people could walk down the steet and "know" each other. Bring Natick back to where it was in years past. Maybe we could sit at the common and just enjoy each others company.






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