The Wall Street Journal featured a short article today on a Google bomb contest being run by an affiliate network named Dark Blue. The SEO Challenge (SEO stands for search engine optimization) rewards the site that holds the top Google search result for a nonsense phrase with no previous Google hits.
The phrase is for the competition is: Nigritude Ultramarine
On the date of the contest announcement that phrase returned no matches at Google. There are now close to 200,000 matches for that seach. If you are curious about the “Google effect” keep an eye on this contest, you might learn a few tricks from the winners.
More information is available via the Nigritude Ultramarine FAQ.