Stern Signs With Sirius

People used to ridicule the notion that customers would actually pay for TV…

NEW YORK (AP) – Top-ranked shock jock Howard Stern says he is leaving Infinity Broadcasting Corp. to join Sirius satellite radio, beginning in January 2006, where he’ll get the national audience he has coveted.

Stern announced Wednesday that he has signed a five-year, multi-million dollar contract with Sirius, a national distributor of commercial-free music and sport programming. Stern will be heard in every market across the country, according to a joint statement from Stern and Sirius.Update:Howard’s deal is worth $100 million a year. While this is big news, as tech columnist Dan Gillmor notes, it’s not certainly not a financially risky move for Stern. Sirius, on the other hand, has pushed most of it’s chips to the middle of the table in betting on Stern.

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