CNN Slaughtered in Inauguration Audience

Via the Drudgemiester

CNN LOSES 63% OF AUDIENCE OVER INAUGURATION 2001

CNN hemorrhaged more than half their audience from the 2001 Inauguration, overnights show. The troubled news network only averaged 779,000 viewers during yesterday’s Inauguration coverage from 10am-4pm with just 168,000 of those viewers landing in the coveted 25-54 demo.

Like CNN, MSNBC also suffered major losses, only averaging 438,000 viewers throughout yesterday’s coverage (141,000 in 25-54), down a whopping 68% over 2001 and faring even worse in primetime with just 385,000 viewers.

In contrast, Fox News averaged 2,581,000 viewers from 10a-4p (up 30% over 2001) and their 25-54 demo average of 705,000 came close to CNN’s total coverage ratings yesterday.

PRIMETIME:
FNC — 2,439,000 (up 57% OVER ’01)
CNN — 1,353,000 (down 14% over ’01)
MSNBC — 385,000 (down 47% over ’01)

WOW! Talk about the market speaking.

Glenn Reynolds probably gets as many readers as MSNBC gets viewers.

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