Rootkits are cloaking technologies that hide files, Registry keys, and other system objects from diagnostic and security software, and they are usually employed by the authors of malware, including viruses, spyware, and trojans, to attempt to hide their presence from spyware blockers, antivirus, and system management utilities.
This discovery by famed Windows utility programmer Mark Russinovich, is a public relations disaster for Sony and the hundreds of bands whose music is being distributed in their copy protected format. Read the comment thread for summaries of all the possible legal exposure Sony has…
In case you don’t believe me about the PR fiasco, just ask Intuit about the firestorm the created two years ago with secret copy protection altering the master boot record of machines installing TurboTax.
My gut instinct is that this will explode like a bomb on Sony, and that if they aren’t proactively working on a a universal rootkit remover and a plan to recalled all infected CD’s by this weekend, they’re in danger of getting swamped in a sea of bad press.
See also: Sony pwns your computer – [Metafilter]