A mom is “shocked” at an add in Seventeen magazine that displays the initials of the French Connection United Kingdom (FCUK) fragrance company. One can only assume that here hand is covering the scarlet letters FCUK. If that is the case they surely are not the dominant wording on the page as only small portion of the page is hidden.
The self appointed, Tipper Gore wannabe,”shocked” parent obviously lives under a rock. Probably 10 other adds in that edition of Seventeen are racier, and a quick glance through Cosmo shows adds with partial nudity both female and male.
Harris’s complaint spurred Pat Mashburn, who is Knox County Schools’ coordinator of Instructional Materials and Library Services, to direct 19 middle and high schools to review their subscriptions to Seventeen.
Here’s another book they can ban: The Sith War. You see if you rearrange Sith it spells Shit, and we all know how dirty that is.
Dude, on the Fcuk.com Web site, it says things like
“Fcuk her”
“Fcuk him”
These are the names of the fragrances. There is a big difference between that and Sith. Hell, I agree, there’s more potentially offensive stuff in the magazine than that, but I don’t think you can really make the comparison between a book title who’s letters could be scrambled to mean something else and a fragrance that’s being marketed precisely to play on the name’s extreme similarity with another, naughtier word.
I’d be more impressed if Mom was holding her letter to Seventeen cancelling her subscription.
Someone told me there’s a new British porn actress out whose first name is FLICK, which depending on one’s font is more or less likely to be intentionally misread.
I don’t disagree that the company is purposely expolitive in the use of the FCUK name. In this case though the magazine ad is the only thing in question. By all appearances the ad is relativley average for such a fashion magazine.
Jeepers! Where’s our sense of humor?
FCUK is a major British “main street” clothing chain. You see their logo all over the place, from billboards to bus stops and the underground, to plastered over the sides of buses crossing the cities and countries.
Yes, it’s playing a naughty game of double entendre. So? It’s not as though its audience hasn’t heard the word it mocks. It’s not likely that there’s a sixth grader, in the US or UK, who hasn’t heard if, if not used it.
The chain is owned by French Connection, which is very active in the US. But somehow, FCUS don’t have quite the effect.
Lighten up, for crying out loud.
FCUK is big over here, actually. I imagine they do play it up with the name, and why not? It does make you do a double-take. But for goodness sake, her daughter is a teen. Is that really the most important issue she has to face with raising her daughter? Somehow, I doubt it.
Is it legal? – Indecent naming with tradition
When Mitsubishi launched a new car with the name
FCUK is a major label in the UK and it shud remain 2 be so! its clothes and accessories are well made and well worth their price tags… as for the label of FCUK – LIGHTEN UP U LOT! its a name, a clever marketing name…
and its not as rude as u all make it out… if u didnt know
it stands for French Connection U K for the United Kingdom…
so there!
carry on the good work u FCUKers!!!
i don’t care about the supposed profanity of it all – people who wear that shit are sad. having the urge to be “daring” by having fcuk, in any of its tired contexts scrawled across your chest just screams “shock seeking wannabe rebel” but in such a stupid way.
most of their clothes are uninspiring, and good for neo-conservative trend-hungry twats who feel the need to break rules by not technically breaking them. how edgy.
wot the FCUK is the problem, the clothes are well designed, good quality and fasionable anyone who is seriously bothered by the name needs to lighten up. person who held the previous comment probably has some serious lonor issues stupid FCUKwit