Columbus, Ohio (AP) – A regional burger chain’s quirky reputation for peddling small, square burgers at all hours has stirred cravings where it never did before – among clothing buyers for department stores and teen chains.
In July, department store chain Lord and Taylor is to begin selling T-shirts with four designs featuring White Castle’s logo and slogans, such as “Always Open Always Tasty.”
Several teen clothing retailers – including Hot Topic, Buckle and Urban Outfitters – also have started selling the clothing since a local T-shirt company licensed the brand last fall.
“This is part of that vintage-inspired retro look that is so hot right now,” said Regina Norfolk, a spokeswoman for the Filene’s and Kaufmann’s department stores, which carry the shirts in their stores throughout the Midwest and Northeast. “The shirts are very successful.”One of life’s great disappointments is having a White Castle burger while sober. It’s just not the same.
Shameless merchandise tie-in – Harold & Kumar Go To Whitecastle – sure to be in theaters for all of 15 minutes…